Boys' Life

Boys' Life is the premiere magazine for kids, tweens, and teens, featuring award-winning editorial, pictorials, comics, fiction and buying guides. It's been a leader of youth culture for more than 100 years, reaching kids through a multi-channel platform that includes the magazine, Boyslife.org, social media, webcasting and live events.It's also the only youth publication which publishes two distinct demographic editions: A younger edition (ages 6-11) and an older edition (ages 12-17), allowing advertisers to target their message.

Lower demographic edition; avg age 8, 600,000 subs
Upper demographic edition; 14 avg age, 400,000 subs