Daedalus Books PIP

Reach an upscale, educated audience of direct mail buyers who spend an average of $40 to purchase books and DVDs. These avid readers are homeowners and college graduates and select from a wide assortment of books. Your insert will have maximum visibility with this hand drop program! The Daedalus staff selectively chooses only books that are of lasting value -- best sellers, classics and overlooked gems. The Daedalus\\\' collection of books focuses on topics such as contemporary fiction, history, fine and performing arts, nature and science, children\\\'s literature, current affairs, biographies and gardening. 

Category: Package Inserts
Print Circulation: 25,000
Print Frequency: 12 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 25,000
Average Age: 64
Average HHI: $70,000
Percent Female: 51%