Data Card: Daedalus Books PIP


Reach an upscale, educated audience of direct mail buyers who spend an average of $40 to purchase books and DVDs. These avid readers are homeowners and college graduates and select from a wide assortment of books. Your insert will have maximum visibility with this hand drop program! The Daedalus staff selectively chooses only books that are of lasting value -- best sellers, classics and overlooked gems. The Daedalus\\\' collection of books focuses on topics such as contemporary fiction, history, fine and performing arts, nature and science, children\\\'s literature, current affairs, biographies and gardening. 

Package Inserts
25,000
12 per year
National
Yes
25,000
64
$70,000
51%

Specs
Insert Maximum Specs: 5.00" X 7.25"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.