David's Bridal Package Insert

The David’s Bridal Package Insert Program gives DTC brands a direct path to a high-intent, emotionally invested audience. One in three brides in the U.S. wears a David’s Bridal gown, and 90% shop the retailer before saying yes to the dress. That makes David’s the most influential touchpoint on the bridal path to purchase. Our inserts are placed directly into ecommerce shipments at a moment filled with anticipation and joy. This creates a trusted handoff from a brand she already loves. It’s not just access. It’s endorsement. For DTC advertisers, this is a powerful, scalable way to drive trial, capture data, and earn conversions when purchase intent is at its peak.