El Extra Brownsville

El Extra is a free carrier distributed publication delivered to homes in primarily first and second generation Hispanic neighborhoods where Spanish is still the dominant language spoken at home. El Extra is not a typical TMC. Instead, El Extra targets very specific neighborhoods such as newly constructed subdivisions populated with first-time home buyers and well-established neighborhoods with older residents. This strategy combines young, bilingual households with stable time tested mature Spanish speaking households.

Category: Newspapers
Print Circulation: 101,681
Print Frequency: Weekly
Primary Market: TX * Harlingen - Weslaco - Brownsville - McAllen
Purchase Level: Zip Code
Average Age: 35
Average HHI: $35,000
Percent Male: 57%