Gavilan's PIP

A fast growing audience of busy, seniors, over age 45, always on-the-go women who truly appreciate the time giving convenience of "armchair" shopping. Some of the items purchased are housewares, music, books, cosmetics, apparel, pet and gardening items.

Category: Package Inserts
Print Circulation: 4,333
Print Frequency: 12 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 10,000
Average Age: 60
Average HHI: $36,000
Percent Female: 85%