HearthSong Catalog Blow-In Program
Data Card: HearthSong Catalog Blow-In Program
HearthSong was founded in 1983 to
encourage parents to allow their children time to be children. HearthSong customers purchase educational
merchandise and are active in sports, health related activities, organic
living, purchasing high end, outdoor, athletic and exercise apparel.
Customer source: Direct mail & internet.
Presence of Teens: 5%
% Internet Buyers: 40%
Presence of Children Age 3 to 12: 50%+
Customer source: Direct mail & internet.
Presence of Teens: 5%
% Internet Buyers: 40%
Presence of Children Age 3 to 12: 50%+
Catalog Blow-Ins
780,251
12 per year
National
Yes
100,000
45
$100,000
86%
780,251
12 per year
National
Yes
100,000
45
$100,000
86%
Specs
Insert Minimum Specs: 3.50" X 5.00"Insert Maximum Specs: 6.00" X 6.00"
Insert Max Weight: 0.25oz
For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.