Lillian Vernon Package Insert Program

Data Card: Lillian Vernon Package Insert Program

Inserts enclosed in outgoing packages from the Lillian Vernon catalog. The catalog offers a variety of personalized and unique gifts and products for all occasions. In the Lillian Vernon catalog, there is something for everyone. Lillian Vernon specializes in unique, high-quality items for home, gifts, personal use items, and much more. Lillian Vernon's 60+ year tenure as a top national cataloger and e-tailer means loyal Lillian Vernon buyers are ideal targets for any offer. TOTAL UNIVERSE: 383,000 Demographics Female:90% Average Age: 40-60 Average Income: 74,600K Average Unit of Sale: $55

Category: Package Inserts
Print Circulation: 36,750
Print Frequency: 12 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 25,000
Average Age: 42
Average HHI: $75,000
Percent Female: 90%

Specs

Insert Minimum Specs: 3.00" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.