Data Card: Mason Easy Pay PIP


For over 100 years, Mason Direct has been building their reputation and tradition for excellence in footwear. Mason sells more than 500 styles for men and women. These mature, cost-conscious consumers have taken advantage of the Easy Pay Credit Plan to purchase their desired footwear. Buyers have the option of using Mason's Easy Pay program which allows for installment billing.                                                                                                                                               
Consumer source:  Direct mail & internet.

Presence of Teens: 5%+-
% of Internet Buyers: 25%

Package Inserts
29,667
12 per year
National
Yes
25,000
50
$40,000
53%

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.