Data Card: Party City PIP


Party City is America's favorite one-stop shopping destination for party supplies, balloons, and costumes. From special occasions such as 1st birthday parties, engagement parties, sporting events and more! Party City is the perfect fit for many offers as they reach several audiences.

Families with Children Demographics
Primarily Females
Age: 18 - 49
Upscale to Middle Income ($50K - $150K)
Core Consumers over-index with children under 9

Single and Non-Parent Millennials Demographics
Primarily Female
Age: 21 - 34
Income ~$35K
Suburban and Small Town Centric
Diverse Ethnicity

Empty Nesters Demographics
Married Couples
Age 60+
Upscale and Affluent Income ($75K - $125K+)
Recently Empty-Nested


Package Inserts
176,833
12 per year
National
Yes
50,000
34
$78,000
87%

Specs
Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.