Data Card: Paula Young & Especially Yours PIP


The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest Wig company. 
 
US and Canada distributions
The Paula Young and Especially Yours combined Package Insert Program offers insert mailers the opportunity to reach consumers who have made a purchase from one of the two world's largest mail order wig catalogs in the world.  These mature customers are fashionable, image conscious women who have purchased quality wigs, hairpieces and fashion add-on's and accessories.

Paula Young offers hairpieces and wig styles for women that are looking to either purchase for fashion or convenience; or to compensate for thinning hair or medical hair loss.

Especially Yours focuses on the African American woman and also offers stylish suits, dresses, shoes, hats and caftans throughout the catalog and on their website.


Package Inserts
66,000
12 per year
National
Yes
25,000
66
$47,000
98%
70%
81%

Specs
Insert Minimum Specs: 3.00" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.