Reader's Digest Large Print Onsert Program

Data Card: Reader's Digest Large Print Onsert Program

The mission of the team at Reader's Digest is to enrich their readers' lives by delivering expertly culled content that is concise, timeless and accessible. From articles about Home, Family & Health, to Food, Humor and the Everyday Heroes among us, Reader's Digest creates content that is real, optimistic, inspiring and authentic. This large print, easy to read version of America’s favorite magazine opens up its content for all to enjoy, and is one of the few magazines on the market to serve the visually impaired and mature population--making Reader's Digest a read of true value and lasting importance.
Consumer source: Direct mail.
53% Retired

Category: Onserts & Polybags
Print Circulation: 29,167
Print Frequency: 12 per year
Name List: Yes
Insert Minimum: 46,000
Average Age: 67
Average HHI: $53,000
Percent Female: 64%
Married: 63%
Homeowner: 80%

Specs

Insert Minimum Specs: 3.00" X 5.00"
Insert Maximum Specs: 4.50" X 7.13"
Insert Max Weight: 0.25oz

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