Rodale Prevention Package Insert Program
Data Card: Rodale Prevention Package Insert Program
Inserts
are mailed in two ways: with one-shot book shipments and with magazine
premiums sent out to new renewing
magazine subscribers to Prevention Magazine. Prevention encourages their
readers to take an active role in achieving and maintaining good health and
fitness for themselves and their families. Books are aimed at a Female /
audience with an interest in healthy living, cooking and crafts.
Avg Unit of Sale: $22
Avg Unit of Sale: $22
Package Inserts
40,000
12 per year
National
Yes
40,000
56
$62,000
84%
40,000
12 per year
National
Yes
40,000
56
$62,000
84%
Specs
Insert Minimum Specs: 3.50" X 5.00"Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz
For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.