Rodale Prevention Package Insert Program

Data Card: Rodale Prevention Package Insert Program

Inserts are mailed in two ways: with one-shot book shipments and with magazine premiums sent out to new renewing magazine subscribers to Prevention Magazine. Prevention encourages their readers to take an active role in achieving and maintaining good health and fitness for themselves and their families. Books are aimed at a Female / audience with an interest in healthy living, cooking and crafts.
Avg Unit of Sale: $22

Category: Package Inserts
Print Circulation: 40,000
Print Frequency: 12 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 40,000
Average Age: 56
Average HHI: $62,000
Percent Female: 84%

Specs

Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.