Data Card: Valassis Co-op FSI


The Valassis FSI is a booklet of coupons within the Sunday Coupon Section of newspapers. Reach more than 60 million direct responders weekly through the RedPlum® Co-op FSI which is largely distributed via local newspapers as a free standing insert into the paper.  The four-color, multi-page free standing booklet features highly sought after consumer package goods coupons, sweepstakes offers, direct response advertisements, and other promotional or coupon based advertising.  Each advertisement contains a “call to action” that the consumer actively looks for and responds to.


Co-op FSIs
60,447,000
38 per year
Zip Code, Zone, State, National
500,000
$55,000
50%

Specs
OnPage Full Page Specs: 6.75" X 10.00"
OnPage Half Page Specs: 6.75" X 4.94"
Front Cover Specs: 6.75" X 9.31"
Back Cover Specs: 6.75" X 9.31"
Insert Minimum Specs: 4.00" X 5.00"
Insert Maximum Specs: 12.00" X 12.25"
Insert Max Weight: 0.15oz

For more information please contact TSW US at (888) 735-2723 or atlanta@thespecialistworks.com.