Virginia Cultivate

Received by Virginia Farm Bureau members who do not farm but have an interest in agriculture and membership benefits such as Farm Bureau insurance products.

Virginia Farm Bureau is a nonprofit membership organization, magazines are mailed at the periodicals nonprofit rate. Circulation fluctuates during the first part of the year, as January is renewal month for most members.

92% readership frequency
58% female; 42% male
68% social media users

Age range:
26-45 – 19%
46-65 – 57%
66+ – 24%

Location:
Rural – 58%
Small town or city – 18%
Suburban – 21%
Urban – 3%