White Flower Farm PIP

Inserts will be included in shipments to buyers from the White Flower Farm catalog that offers an attractive selection of nursery stock, flowers and plants. This choice assortment reflects White Flower Farm's varieties of ornamental plants from around the world. The affluent buyers are horticulture enthusiasts who take great pride in their homes and gardens. The buyers demand the best and are drawn to White Flower Farm's strict standards of quality.                                                                                                                                                               
Consumer Source:  Direct mail & space ads.

Presence of Teens: 10%
% Internet Buyers: 10%

Category: Package Inserts
Print Circulation: 5,442
Print Frequency: 4 per year
Purchase Level: National
Name List: Yes
Insert Minimum: 25,000
Average Age: 53
Average HHI: $71,000
Percent Female: 63%