Tag View: Agency

World Cup + Beer and helping Agencies

With World Cup energy building ⚽ and Scotland fans making headlines for drinking Boston out of beer 🍻, it felt like the perfect time to raise a glass to a past partnership we loved: Hopsy.

Hopsy brought fresh beer on tap into the home. Connections helped bring their message there too, partnering with their agency to place package inserts directly inside ecommerce deliveries. 📦

That is where physical media gets powerful.

Package inserts give brands a way to show up in the home, in-hand, during a moment consumers actually enjoy: opening a package. No scrolling. No skipping. No ad blockers. Just a relevant offer delivered at the right time, through a trusted retail partner.

For agencies, Connections makes physical media easier to add to the plan. We handle the retailer access, inventory, production, logistics, targeting, and execution so agency teams can bring clients smart, scalable media opportunities beyond digital.

Digital is good. Digital alone is limiting.

Physical media, especially package inserts, helps brands create a more memorable customer acquisition moment and gives agencies a new way to expand their media mix with confidence. 🚀

Cheers to Hopsy, smart agency partnerships, and the power of putting a brand directly into the home. 🍻

#RetailMedia #PackageInserts #PhysicalMedia #CustomerAcquisition #OmnichannelMarketing #ConnectionsUS

Connections helps agencies unlock and scale package insert media without the operational headache.

Package inserts look simple.

They are not.

Behind every successful in-home media program sits retailer relationships, category exclusivity rules, production, fulfillment logistics, and measurement frameworks most agencies simply do not have access to.

That is where we come in.

We power ecommerce media programs on behalf of premium retailers and make them turnkey for agencies. You bring the strategy. We handle the infrastructure.

Now let’s talk about why this channel matters.

87.3M Americans shop with D2C brands
92% of online shoppers welcome offers and samples in their packages
Nearly 90% of purchase decisions happen at home

Everyone is fighting for attention in-feed.

Very few brands are owning the unboxing moment.

When a consumer opens a package, they are engaged. Present. Receptive. The retailer has already earned their trust. Your message enters the home at a moment of joy, not distraction.

This is retail media most marketers are underutilizing.

Retail media is not just sponsored search and on-site ads. It includes physical, in-home touchpoints that complement digital performance and drive omnichannel impact.

Digital is powerful. Digital alone is limiting.

The brands winning today are layering channels, stacking impact, and connecting digital precision with in-home presence.

Package inserts are scalable, measurable, premium inventory.
But only if executed correctly.

Connections removes the friction. We simplify access to a complicated channel. We protect brand integrity. We make in-home retail media work for agencies.

If you are curious about entering the world of package inserts but unsure where to start, let’s talk.

We understand retail media at its core. This is what we do.