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New Program Launch
Tag View: New Program Launch
š Big news from the Connections teamĀ ā weāve just welcomed Davidās BridalĀ to our portfolio of retail partners!
New Retailer Alert: Petco Joins Connections Portfolio of Exclusive Programs! š¾
We’re thrilled to welcome Petco as our newest—and exclusive—package insert partner.
For brands looking to engage high-intent shoppers at home, this is a powerful moment: Petco packages are landing in the homes of devoted pet parents who spend with purpose.
š¬ Why it matters:
Petco buyers are emotionally invested. They’re purchasing essentials for the furry (or scaly) members of their family. That moment of delivery? It’s joyful, intentional, and distraction-free—exactly when your brand should show up.
āØ Package inserts are:
• Hyper-targeted—based on real purchase data
• High-impact—directly in hand at the point of unboxing
• Trusted—endorsed by a retailer the shopper already loves
• Efficient—delivering ROI at scale across 1B+ packages annually
šÆ Great Fit for Petco’s Package Insert Audience:
• Subscription meal kits (for humans!)
• Home cleaning & organization brands
• Fitness & wellness programs
• Insurance providers (home, life)
• Travel & pet-friendly lodging
• Lifestyle boxes and gifting services
• Credit card and financial services
• On-demand delivery & convenience services
If you're looking for meaningful engagement and a strong conversion driver, Petco just became your next best channel.
Let’s talk about owning this in-home moment.
Target Media Solutions, Inc. and Connections announce merger to create family lifestage retail media marketplace.
We’re excited to share the press release below announcing our merger with Target Media Solutions.
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Target Media Solutions, Inc. and Connections announce merger to create family lifestage retail media marketplace.
The combined business represents some of the most-loved life- stage retailers, spanning bridal, pregnancy, young and growing families. This merger brings together two of the most established and respected players in the offline media, and in particular, the package insert sector into one united team harnessing many years of category experience, contacts and know how.
Richard Downey, SVP of Connections, says “We are beyond excited to announce this merger. We have been working with the TMS team for many years and have always admired their knowledge, tenacity, and helpful nature. Earlier in 2025, we started tentative conversations about joining forces, and those early conversations have led us to this fantastic conclusion. The whole Connections team looks forward to getting to know the TMS client and customer base, and we are honoured to get the chance to work with great people such as Ingrid Brown and Joe Fitzgerald.”
Connections is an Atlanta, Georgia-based business specializing in the management and monetization of retail media programs for companies such as Carters Inc., Shutterfly, and Saks OFF 5TH. The merger with TMS adds the retail programs of Similac, Petco, David's Bridal and many more to the united portfolio making the collection of programs the largest collection of Mom and family focused retail programs to be found in North America.
Joe Fitzgerald, EVP Operations & Business Development of Target Media Solutions, says, “We couldn't be more excited about our merger with Connections, another respected leader in the lifestage marketing space. This strategic union enhances our capabilities in insert media and allows us to leverage additional innovative ideas and cutting-edge technology.
Having collaborated closely over the past several years, it became clear that we are stronger together than as separate entities. By combining our advertiser and marketing program relationships, decades of industry expertise, and technological strengths, we are creating a more powerful, synergistic organization—one that will deliver even greater value to our clients.”
The merged agency, operating under the name Connections, is eager to engage with retail programs interested in generating significant incremental revenue by leveraging their e-commerce or digital inventory through complementary, non-competitive advertising partnerships.
Please reach out to Richard Downey at richarddowney@exactconnections.com
Connections is excited to introduce CJ Pony Parts to the Connections Marketplace!
CJ Pony Parts has been in business for over 35 years, providing parts and accessories for classic Mustangs, Broncos, Jeeps, Chevys and other vehicles. With the widest online selection of aftermarket parts, CJ Pony Parts is all about the love of the automotive restoration and performance hobby.
If you’re looking for that rare male audience, CJ Pony Parts is a perfect fit, with over 80% male audience. 25-54 age range and high HHI of $100k+, this is a fresh, new program ready to perform for your brand.
With a package insert program that is delivered monthly to 40,000+ US customers and growing, this opportunity is one that is primed to help you convert new male customers.
All campaigns and creative are subject to client approval.
BACK on the Market! ā Saks OFF 5TH US & Canada PIP and In-Store Inserts
Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace!
Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert programs. Saks OFF 5TH is an off-price fashion retailer offering designer, luxury goods at a lower price. This opportunity spans both the US and Canada, with the In-Store Insert program being both US and Canada, and the Package Insert Program being US-only.
If you are looking to reach an audience of highly-engaged, big spending customers, Saks OFF 5TH is the program for you! With a package insert program that is delivered monthly to 250,000+ US customers, and an in-store insert program hand-delivered to over 500,000+ US and Canadian customers, this opportunity is one that is primed and ready to help you convert new customers. This program should be of particular interest to advertisers in the following verticals; Food and wine, Family, Photography products, Travel, Financial Services, Entertainment.
All campaigns and creative are subject to client approval.
Need more information or ready to book? Join Connections today!
New to Connections: Macys.com Package Inserts
Reach Macy’s discerning customers
Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics, fragrances, fine china, crystal, casual china, glassware and fine and costume jewelry. Macys.com ships millions of packages annually and will allow for one 3 third party insert monthly, based on availability. All pieces will be hand inserted.
Key Demographics:
- Women 70%
- Average Age 45
- Average HH Income $75,000
Specs:
- Max Insert Size: 5.5” X 8.5”
- Max Insert Weight: 0.25oz
Call us today at 1-888-735-2723 or Email us at connections@thespecialistworks.com
New Program Alert: PINCHme! Package Insert
Be One Of The First Brands To Reach this NEW Audience. Book Now!
PINCHme is the leading, direct-to-consumer, sampling platform with more than 6 million fully profiled members. The platform is free for anyone to sign up, and members can try products from leading brands in a risk-free way before they buy what they like. All PINCHme asks for in return is feedback on the products.
Demographics Profile
- Women: 91%
- Average Age: 36
- Average HH Income $70,000
Specs
- Max Insert Size: 5" x 6"
- Max Insert Weight: .14oz
Contact the Connections Team for more information
New Program Launch - SchoolKidz Package Inserts
The Connections Team is extremely happy to announce our newest retail partner: Schoolkidz!
Schoolkidz, also known as Teacher Tailored, has provided millions and millions of school supply kits to parents, and has been servicing thousands upon thousands of schools nationwide for the last 25 years. The Teacher Tailored team works with Parent Teacher Organizations and Parent Teacher Associations to develop customized lists of school supplies.
A package insert program of 230,000 volume. For more information: https://www.connectionsbytsw.com/media/schoolkidz
