Tag View: Package Inserts

Connections is excited to introduce CJ Pony Parts to the Connections Marketplace!

CJ Pony Parts has been in business for over 35 years, providing parts and accessories for classic Mustangs, Broncos, Jeeps, Chevys and other vehicles. With the widest online selection of aftermarket parts, CJ Pony Parts is all about the love of the automotive restoration and performance hobby.

If you’re looking for that rare male audience, CJ Pony Parts is a perfect fit, with over 80% male audience. 25-54 age range and high HHI of $100k+, this is a fresh, new program ready to perform for your brand.

With a package insert program that is delivered monthly to 40,000+ US customers and growing, this opportunity is one that is primed to help you convert new male customers.

All campaigns and creative are subject to client approval.

BACK on the Market! – Saks OFF 5TH US & Canada PIP and In-Store Inserts

Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace!

Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert programs. Saks OFF 5TH is an off-price fashion retailer offering designer, luxury goods at a lower price. This opportunity spans both the US and Canada, with the In-Store Insert program being both US and Canada, and the Package Insert Program being US-only.

If you are looking to reach an audience of highly-engaged, big spending customers, Saks OFF 5TH is the program for you! With a package insert program that is delivered monthly to 250,000+ US customers, and an in-store insert program hand-delivered to over 500,000+ US and Canadian customers, this opportunity is one that is primed and ready to help you convert new customers. This program should be of particular interest to advertisers in the following verticals; Food and wine, Family, Photography products, Travel, Financial Services, Entertainment.

All campaigns and creative are subject to client approval.

Need more information or ready to book?  Join Connections today!

Connections Chats - Tanger Outlets

The 3 W's are what can make a brand partnership a 10/10!

Our very own Christian Golder, Media Director of Connections, describes what these are and how they can benefit everyone!

"Once you get the 3 W's everything will work."

What can I, as an individual, do?

Sir David Attenborough discusses why he supports World Land Trust and how you can take action to protect the natural wonders of the world.

www.linkedin.com

#climatechange #environment #sustainability #climatecrisis #sustainable #greenprint #carbonbalanced #worldlandtrust

Recent survey confirms samples and inserts are amongst the most popular forms of advertising

Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought about receiving advertising literature and/or product samples in their ecommerce packages. The results were extremely positive.

When you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you?

Unprecedented approval ratings for ecommerce inserts and product samples!

The chart depicts the responses made by our audience of 300 US Moms to the question when you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you? And an incredible 95.3% of respondents replied that they did.

Over ¾ of respondents (78.2%) replied that they enjoyed receiving both inserts and samples. Compare that to other advertising channels and the level of engagement that this media offers to advertisers really is unmatched.

Here at Connections by TSW we are not surprised by this. Our experience leads us to believe that this high level of approval can be attributed to the following reasons.

• Under normal circumstances the ads that run in ecommerce packages have to be cleared and approved by the brands running the programs. This process ensures that only the most suitable and complementary campaigns go live. This is one of the main reasons that the channel is so responsive as well of course.
• Customers are shown these ads in samples at a great time! The excitement and anticipation of opening a delivery combined with a tailored suitable offer.
• And ecommerce packages have a 100% open rate! Hard to beat that!

New to Connections: Macys.com Package Inserts

Reach Macy’s discerning customers

Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics, fragrances, fine china, crystal, casual china, glassware and fine and costume jewelry. Macys.com ships millions of packages annually and will allow for one 3 third party insert monthly, based on availability. All pieces will be hand inserted.

Key Demographics:

• Women 70%
• Average Age 45
• Average HH Income $75,000

Specs:

• Max Insert Size: 5.5” X 8.5”
• Max Insert Weight: 0.25oz

Call us today at 1-888-735-2723 or Email us at connections@thespecialistworks.com

New Program Launch - SchoolKidz Package Inserts

The Connections Team is extremely happy to announce our newest retail partner: Schoolkidz! 

Schoolkidz, also known as Teacher Tailored, has provided millions and millions of school supply kits to parents, and has been servicing thousands upon thousands of schools nationwide for the last 25 years. The Teacher Tailored team works with Parent Teacher Organizations and Parent Teacher Associations to develop customized lists of school supplies.

A package insert program of 230,000 volume.  For more information: https://www.connectionsbytsw.com/media/schoolkidz