Tag View: Print 101

Newspaper Readership: Print or Digital?

This article is a great read which highlights that print is still the core way to digest news. With huge levels of discussion about the newspaper industry falling by the wayside, it is great to read an article that clearly outlines the importance of newspapers to the news industry. 

In the US alone, 169 million people are engaging with the news and 81% of them engage with a printed product. 

In an era where we are told printed advertising is dead this clearly outlines that it just simply is not. To find out how you can advertise to this target market please get in touch with Christian at christianprosser@thespecialistworks.com, you can also follow this link to our website and view the plethora of US newspapers with whom we currently work. 

http://us.thespecialistworks.com/channel/newspapers

https://www.mediapost.com/publications/article/291865/newspapers-record-strong-readership-print-or-digi.html

Facebook Announces Changes

Big news for public pages and businesses that post content to Facebook and rely on this outlet for publicity. In what will be a serious change in visibility for businesses and public pages, Facebook is adjusting the algorithm used to show non-personal updates and posts. Undoubtedly, this will affect the traffic gained by companies and pages that share content to their followers. This will be something media outlets and vendors will be forced to adjust to since so much marketing and PR occurs via Facebook. So, prepare yourself for more cats and babies and fewer headlines about the Kardashians. https://lnkd.in/eM6p39N