Tag View: Tombstone

Home Depot Textile Expansion Brings Death to The Company Store PIP

With The Home Depot acquisition of The Company Store, December 19, 2017, they've decided to pull the package insert program from the market. TSW recommends Plow & Hearth Package insert Program as a great alternative. 

card deck giant has fallen...

Tombstones for Media is a feature we are always a bit sad to publish, but it helps us alert advertisers to changes in the market. Below are a few package insert programs that have cease to publish and our suggested replacement vehicle to reach the same targeted audience.

American Gardner Response Pack replacement program recommended Rodale Gardening Package Insert Program
Country by Mail replacement program recommended Go Mail Values
DIY @ Home replacement program recommended Northern Tool & Equipment Consumer PIP
Explore History replacement program recommended Bookspan History Book Club Ride-Along
Prime Time replacement program recommended Go 60! Card Deck
Products for Woodworkers replacement program recommended Wood Magazine Polybag
Ultimate Outdoorsman Action Pack replacement program recommended American Survival Guide

Details

In Tombstones for Media, we highlight the demise of print media channels, and offer options for replacing the circulation. Details' December/January 16" book was their last printed issue. We GQ as a replacement to reach the affluent male audience.

Tombstones for Media - Union Jack

Tombstones for Media is a feature we are always a bit sad to publish, but it helps us alert advertisers to changes in the market, and suggest replacement options.   Effective July of 2016, UK Ex-Pat newspaper The Union Jack ceased publishing. Although not strictly an Ex-Pat publication, British Heritage serves the anglophile audience. 

Goodbye GUNS

Today we don our black veils in honor of Harris Publications.  They brought print content to the country since 1977 with over 75 brands, and closed their doors last Friday.  We at Elarbee Media lose access to titles that cross multiple groups. 
Magazines included in this RIP are firearms related: AK-47 and Soviet Weapons, American Frontiersman, AR Rifleman, BALLISTIC!, Black Guns, Combat Handguns, Complete Book of Guns, Complete Book of Handguns, Concealed Carry Handguns, Glock Autopistols, Gun Annual, Gun Buyer's Annual, Gun Buyer's Guide, Guns & Weapons for Law Enforcement, Guns of the Old West, Military Surplus, New Pioneer, Personal & Home Defense, Pocket Pistols, Special Weapons for Military & Police, Survivor's Edge, Tactical Weapons  
Automotive: Mopar Action, Rides, Pro Touring  
Or home: Beach Cottages,  Container Gardening, Cottage Style, Decorating Shortcuts, Flea Market Style, Flea Market Gardens, French Country Style, Fresh Quilts, Great Backyards, Organized Room by Room, Paint It, Porches & Gardens, Real Gardens, Romantic Country, Room To Create, Small Space Decorating, Storage Solutions    
And a few other specialty titles added into the mix like Celebrity Hairstyles, Dog News, Harris' Farmer's Almanac, Juicy, Naturally, Danny Seo and Herbal Remedies.
It is a sad day.   We lay a black wreath at the feet of Harris Publications.  

In the wake of this news, please look to Engaged Media for your replacement advertising opportunities.

Tombstones for Media Chefs PIP

In a segment we have named Tombstones for media, we highlight programs that have gone off of the market, and suggest replacement options. 

CHEFS PIP went off the market in late 2015. As a replacement we recommend  Tristar Products, Inc. OTP – this program is made up of mostly cooking products. 

Tombstones for Media - More is NoMore

Tombstones for medias covers the closure of certain publications, and recommends similar programs as replacements, More Magazine will cease publication. We like Town and Country and Vanity Fair to reach a similar high-brow audience. 

Tombstones for Media

In our segment Tombstones for Media we highlight programs that have gone off the market. Here are two young family targeted catalog blow-in programs that are no longer available: Sensational Beginnings Catalog Inserts, and Lilly's Kids Catalog Inserts. Elarbee Media recommends replacing these programs with CP Toys Blow-in. 

Tombstones for Media Home Decorator's Collection

In a segment we call Tombstones for Media, Elarbee Media highlights programs that are now "off" the market. We also offer suggestions on replacement options for the circulation.

Two historic programs that are no longer available are Home Decorators Collection Catalog Inserts and the Home Decorators Collection PIP.

Our recommendation for replacement is The Company Store Catalog Blow-in Program.

Tombstones for Media

Parent’s Pediatrician Pack is the latest media to die off. In a feature we call Tombstones for Media, we highlight the demise of print media channels, and offer options for replacing the circulation. Parent’s Pediatrician Pack carried offers to the Parents of young children with the implied endorsement of the health care provider distributing the information. Our strongest recommendation for replacing this circulation is American Baby’s co-op envelope offerings. 

Tombstones for Media Pennysaver

In our segment Tombstones for Media, we highlight the demise of print media channels. One of the most significant recent losses is the California circulation of Pennysaver. Over 10.5 million circulation weekly that is now completely off the market. 

When major circulation programs pull of the market, where does that leave those with their media plans set in for the year? Scrambling! Viable replacements for on page advertising are Valassis Shared Mail and the Redplum and Smartsource co-op FSI, but replacing a weekly circulation program with this much scale isn’t easy.

 For insert players, Valassis shared mail, and newspapers combined with their TMC products are the most effective replacements.

Tombstones for Media USA Weekend Folds

Tombstones for Media 

The recent demise of USA Weekend brought forward the thought that many times, we only hear the positive news about media circulation. Announcements are made about redesign, expanded rate bases and new program launches, but when a media dies off, it can take a while to hear about it. With so much data cached on the internet, if you search online you would swear it was still publishing. In Tombstones for Media, we are going to try to not only alert you to the closures, but recommend replacement options. In this continuing climate of consolidation, this may become a very active segment for our posts. 

RIP USA Weekend.