Acronyms

Marketing and advertising, especially the print media channel, are full of Acronyms. They are not necessarily intuitive, and often times people are embarrassed to ask what something means. To help facilitate, we have put the following Acronyms list together. Please feel free to let us know if we have missed any by contacting us.

General

• B2B - Business-to-Business
• B2C - Business-to-Consumer
• BANT - Budget, Authority, Need, Timeline
• CAC - Customer Acquisition Cost
• CMO - Chief Marketing Officer
• COS - Content Optimization System
• CPA - Cost Per Acqusition
• CPA - Cost-per-Action
• CPC - Cost Per Call
• CPL - Cost Per Lead
• CPL - Cost-per-Lead
• CR - Conversion Rate
• CTA - Call-to-Action
• IVR - Interactive Voice Response
• KPI - Key Performance Indicator
• LTV - Lifetime Value
• MOM - Month-over-Month
• MTD - Month-to-Date
• NDA - Non-Disclosure Agreement
• NPS - Net Promoter Score
• QOQ - Quarter-over-Quarter
• QR Code - Quick Response Barcode
• ROI - Return on Investment
• ROI - Return On Investment
• SMB - Small-to-Medium Business
• WOM - Word-of-Mouth
• YoY - Year-over-Year
• YTD - Year-to-Date

Print

• ABC - Audit Bureau of Circulation
• ACB - Advertising Checking Bureau
• CPI - Cost Per Inquiry
• CPM - Cost Per Thousand
• DAL - Detached Address Label
• DM - Direct Mail
• DMA - Desginated Market Area
• DPS - Double Page Spread
• EOM - End of Month
• FSI - Free Standing Insert
• MRI - Mediamark Research and Intelligence
• NTA - Neightborhood Trade Area
• OOH - Out of Home (Billboard)
• P4C - Page Four Color
• PBW - Page Black & White
• PCI - Per Column Inch
• PIP - Pack Insert Program
• POS - Point of Sale
• ROP - Run of Press or Run of Paper
• RTA - Retail Trade Area
• SIP - Special Interest Publication
• SSI - Single Sheet Insert

Digital

• API - Application Programming Interface
• ASP - Application Service Provider
• BR - Bounce Rate
• CAN-SPAM - Controlling the Assault of Non-Solicited Pornography And Marketing
• CASL - Canadian Anti-Spam Legislation
• CMS - Content Management System
• CPC - Cost-per-Click
• CRM - Customer Relationship Management
• CRO - Conversion Rate Optimization
• CTR - Clickthrough Rate
• CX - Customer Experience
• FB - Facebook
• GA - Google Analytics
• HTML - Hyper-Text Markup Language
• PPC - Pay-per-Click
• PV - Page View
• RSS - Rich Site Summary
• RT - Retweet
• SaaS - Software-as-a-Service
• SEO - Search Engine Optimization
• URL - Uniform Resource Locator
• UV - Unique Visitor
• UX - User Experience