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👀 Eyes up: Out-of-home (OOH) advertising is catching more attention than ever

Eyes up: Out-of-home (OOH) advertising is catching more attention than ever—because it’s real, it’s visible, and it’s trusted.

A recent piece from Digital Signage Today confirms what we’ve long known: OOH formats are driving measurable engagement across industries. At Connections, we’re proud to bring that power indoors—where intent meets impact.

Carter’s in-store media puts your brand right in front of growing families, with high-frequency messaging during the moments that matter most—when parents are shopping for their littlest loved ones. These are loyal, returning shoppers who trust the store and notice what’s around them.

Saks OFF 5TH in-store opportunities reach style-savvy shoppers with high purchase intent. In this environment, luxury is accessible and aspirational—an ideal place to drive awareness and trial among an upscale, fashion-conscious audience.

Unlike digital banners, in-store retail media can’t be scrolled past. It can’t be skipped. It stands out—and it works.

Out-of-home isn’t just billboards anymore—it’s in-store media like retail bag inserts, placed exactly where purchase decisions are made. Let’s talk about how to make your brand part of that moment.

Full article: https://www.digitalsignagetoday.com/news/ooh-advertising-catching-consumer-attention-across-industries/

📚 One year in—and what a chapter it's been!

We’re proud to celebrate 12 months of success with ThriftBooks, one of the largest and most powerful players in the package insert space.

The Thriftbook audience is a marketer’s dream: loyal, value-driven, and highly engaged. This partnership has delivered real results for brands across key verticals—from meal kits and pet food to fashion, wine, and insurance.

Why does it work? Because purchase decisions happen at home—88% of them, in fact. Our branded inserts arrive right alongside a purchase moment, putting your offer directly in the hands of the decision-maker, no scrolling required.

At Connections, we help brands own the moment—delivering targeted, permissioned messages inside ecommerce deliveries, where attention is high and distractions are low.

Here’s to another year of growing brands and delivering results—with ThriftBooks and beyond.

82% of consumers trust print ads.

Let that sink in. In a digital world full of noise, print still commands attention, credibility, and action.

The latest stats from LocaliQ reinforce what we at Connections have known for years:
Print works—especially when it lands in-home, in-hand, and in context.

At Connections, we turn ecommerce packages into high-impact media.

Branded inserts
Samples and exclusive offers
Audience targeting rooted in real purchase behavior
Delivered at the exact moment purchase decisions are being made

It’s not just about nostalgia—it’s about neuroscience.
Print gets remembered. Print drives conversion.
And when combined with digital, it becomes even more powerful.

If your brand is focused only on screen-time, you're likely missing face time—with your next best shopper.

Let’s make print your best-performing media channel.

📦 Print isn’t just alive—it’s outperforming.

A recent SFGate article reminds us: print advertising still works—because it builds trust, boosts recall, and reaches people when they’re actually paying attention.

At Connections, we deliver that impact directly into the home. With branded inserts, samples, and offers placed inside ecommerce packages, we help brands show up at the exact moment decisions are made—when the box is opened.

Print engages the brain differently. It’s tangible. It’s remembered. It doesn’t get skipped or swiped.

Best part? It plays beautifully with digital. QR codes, post-purchase journeys, social extensions—it’s all connected.

For brands looking to break through the digital noise, print is no longer optional—it’s strategic.

Let’s talk about how your brand can own more of the in-home moment.

Here's the entire the article form SFGate: https://lnkd.in/gp_zSzkV

📰 Print isn’t just alive—it’s outperforming.

A recent article from SocPub makes it clear: print media is back in the spotlight—and for good reason. Brands are rediscovering its unmatched ability to drive engagement, trust, and long-term loyalty.

At Connections, we’ve always believed that the moment a package lands in-home is one of the most powerful brand touchpoints. Print media doesn’t interrupt—it integrates. It earns attention. It drives action. And when done right, it sticks.

Here’s why this matters: Print fosters deeper emotional connections
It reaches decision-makers at the point of consideration
It drives stronger recall and brand affinity
It plays well with digital—creating real omnichannel lift

We're proud to help brands own the in-home moment through branded inserts, offers, and product sampling—packaged directly into the ecommerce experience, backed by retailer-level data and shopper personas.

If your media plan is all digital, you're missing the full picture—and likely, your best customer.

Let’s talk about making your brand unforgettable.

Read the full article

📦 Retailers: You’re already shipping the package. Why not monetize?

With over 1 billion ecommerce packages delivered each year through our network, Connections transforms everyday shipments into high-impact media placements. We help retailers turn those in-home moments into premium, brand-safe advertising inventory—delivered directly to the people making purchase decisions.  

Curious what that could mean for your bottom line? 

Use our Retail Revenue Calculator to see the size of opportunity.  

Brands love it. Consumers engage with it. And retailers? They unlock new revenue streams.   If you’re ready to capture the full value of your ecommerce operation, let’s connect.

🚀 Milestone Moment: $80M in Revenue Delivered 🚀

We’re excited to share that Connections has officially driven over $80 million in revenue for our retail partners.

This isn’t just media—it’s monetization that works. Through our premium package insert program, we help retailers turn their shipments into powerful revenue channels, while enabling brands to connect with high-intent shoppers right at home, in the moments that matter most.

At Connections, we’re proud to be the bridge between performance and brand-building—offline and online. And we’re just getting started.

To our retail and brand partners: thank you for trusting us to help power your growth.

Let’s keep making media that performs.

Why Connections’ Package Inserts Are Unaffected by the July USPS Rate Increases

With the USPS set to increase postage rates in July, many brands are bracing for higher costs in direct mail campaigns. But here’s the good news—Connections’ Package Inserts remain immune to these hikes.

Unlike traditional direct mail, which is directly impacted by rising postal rates, Package Inserts ride along inside e-commerce shipments, bypassing postal fees entirely. This means:

No Added Postage Costs – Your brand message reaches homes without incurring rising USPS expenses.
Guaranteed In-Home Delivery – Inserts are placed directly in e-commerce packages, ensuring 100% arrival.
High-Intent Engagement – Consumers actively unbox purchases, making them more receptive to offers and samples.

While rising postal rates make direct mail more expensive and less efficient, Package Inserts continue to deliver high-impact, cost-effective engagement at scale.

Ready to reach customers in-home—without breaking your budget? Let’s talk strategy.

Connections in the Big Apple!

In early March, our team at Connections took on New York City—diving into exciting meetings, new partnerships, and a whole lot of inspiration. We had the pleasure of catching up with some of our favorite partners to discuss new opportunities and strengthen our collaborations.

Beyond business, the energy of the city reminded us of the power of face-to-face interactions.

Huge thanks to everyone who welcomed us—we’re leaving with fresh ideas and stronger partnerships. Until next time, NYC!

Women Drive 85% of Purchases—Reach Them Where It Matters Most

Women influence 85% of all purchasing decisions, from household essentials to big-ticket items. And where do most of those decisions happen? At home.

Connections’ Package Inserts put your brand directly in the hands of decision-makers—inside e-commerce deliveries, where distractions are low, and consideration is high.

Guaranteed Visibility – No scrolling, no ad blockers—just your brand in their hands.
In-Home Influence – Engage women where purchase decisions are made.
Proven Impact – 92% of online shoppers welcome offers and samples.

Make every delivery a direct connection to your best customer. Let’s talk strategy!