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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Taelor is officially in the package. 📦
🎉 40,000,000 package inserts placed into ecommerce orders in 2026.
That is a milestone we are proud to celebrate at Connections.
This year, we have helped advertisers across meal kit delivery, photo, fashion, pet food, education, and more reach shoppers in one of the most valuable media moments available: the unboxing moment. 📦
We have also helped leading retailers across mom and baby, photo, women’s fashion, and national pet retail turn ecommerce packages into premium media inventory.
That is the power of ecommerce media when it is done well.
Package inserts are targeted, physical media delivered directly into the home, placed in the hands of in-market shoppers, and connected to real purchase behavior.
For advertisers, that means reaching the right customer at a moment of attention.
For retailers, it means creating new value from the inventory they already own.
We love the number.
But we love what it represents even more: trusted partnerships, smart targeting, brilliant execution, and 40 million moments of connection.
🤝 Thank you to our retail partners, advertisers, production teams, and fulfillment specialists who made this milestone possible.
And we are just getting started.
If you are a brand looking to acquire new customers, or a retailer looking to monetize your ecommerce media inventory, let’s talk.
Connections is heading back to NYC May 19–22 📍
Quarterly sales trips are where the real momentum happens. We’ll be meeting with a mix of retail clients and partners across agency, print, and tech. Different channels, one focus: driving measurable growth.
A recent milestone we’re proud of. Over $10M in incremental revenue generated for one of our retail partners. That’s the power of getting media, data, and in-home moments working together 📦
If you’re in NYC that week and want to talk retail media, package inserts, or how to unlock new revenue from your customer base, let’s connect.
Reach out to Richard Downey or Megan Stratton to set something up.
$10M in incremental revenue 🚀
A major milestone for Connections, and a powerful proof point for what retail media can deliver when it’s done right.
That’s what we’ve driven for a single retail partner.
Not through chasing clicks or overvaluing digital in isolation, but by building true omnichannel programs that connect with customers where decisions actually happen… in the home.
Because the reality is simple:
Digital is powerful. But digital alone doesn’t drive growth.
Proud of the team. Even more excited about what’s next. 📦
Disney+ Campaign: The Longtail of Package Inserts
Continued in February.
And were still converting in March.
- In-home media drives delayed response, not just immediate spikes
- QR-based attribution makes it measurable and performance accountable
- The unboxing moment creates high-attention, high-intent engagement
We are hiring!
🎉 We are hiring! Looking for our newest team member in the Greater Chattanooga area. 🙌
We’re proud to celebrate B Corp Month
Last year, Connections and our parent company What’s Possible Group officially achieved B Corp certification. It’s a milestone that reflects how we believe business should be done.
Being a B Corp means meeting high standards of social and environmental performance, accountability, and transparency. But more importantly, it reinforces a belief we’ve always held. Business can be a force for good.
At Connections, we work every day to build partnerships that create value for brands, retailers, and consumers. Achieving B Corp status strengthens that commitment and keeps us focused on building a better business model for the future.
Proud of the team. Proud of the partners we work with. And proud to be part of a global community pushing business forward.
Connections helps agencies unlock and scale package insert media without the operational headache.
Package inserts look simple.
They are not.
Behind every successful in-home media program sits retailer relationships, category exclusivity rules, production, fulfillment logistics, and measurement frameworks most agencies simply do not have access to.
That is where we come in.
We power ecommerce media programs on behalf of premium retailers and make them turnkey for agencies. You bring the strategy. We handle the infrastructure.
Now let’s talk about why this channel matters.
87.3M Americans shop with D2C brands
92% of online shoppers welcome offers and samples in their packages
Nearly 90% of purchase decisions happen at home
Everyone is fighting for attention in-feed.
Very few brands are owning the unboxing moment.
When a consumer opens a package, they are engaged. Present. Receptive. The retailer has already earned their trust. Your message enters the home at a moment of joy, not distraction.
This is retail media most marketers are underutilizing.
Retail media is not just sponsored search and on-site ads. It includes physical, in-home touchpoints that complement digital performance and drive omnichannel impact.
Digital is powerful. Digital alone is limiting.
The brands winning today are layering channels, stacking impact, and connecting digital precision with in-home presence.
Package inserts are scalable, measurable, premium inventory.
But only if executed correctly.
Connections removes the friction. We simplify access to a complicated channel. We protect brand integrity. We make in-home retail media work for agencies.
If you are curious about entering the world of package inserts but unsure where to start, let’s talk.
We understand retail media at its core. This is what we do.
✈️ Headed to New York for Agency Trip
Richard Downey and Megan Stratton are meeting with a key agency partner to start shaping 2026 campaigns.
This is where strategy gets sharper. Smarter media, integrated thinking, and ideas built to connect brands with consumers in moments that matter.
📍NYC agencies: they’ll be in town Feb 12–14. Let’s connect.
Connecting Converse's agency to Retail Media via Package Inserts
We recently helped a leading digital agency expand their offering into package inserts and in-home retail media for their client Converse. Reach real consumers, in the real world, at a moment that actually matters, with unique redemption codes that supported clear attribution.
Package inserts do exactly that.
They land inside e-commerce deliveries, in the home, during the unboxing moment. No scrolling. No skipped ads. Just physical media reaching an in-market shopper who has already bought online and is primed to engage.
That is why package inserts continue to outperform as a customer acquisition channel and why more agencies are looking to add them into their media mix.
Physical media does not mean flying blind. When package inserts are executed correctly, they complement digital measurement and strengthen omnichannel attribution rather than complicate it.
At Connections, we have helped over 50 agencies unlock this channel for their clients, connecting brands with the right consumers through our premium retail partners at scale.
Retail media is bigger than on-site ads. Print still works. In-home still wins. Omnichannel matters.
If you are a digital agency looking to expand your media offering, we should talk.