Our core philosophy: Treat each client like our partner. We understand our clients' long term goals and create tailored solutions that work.
There are several key life-stage changes that prompt shifts in buying behavior, and create opportunities for advertisers. Advertising to consumers when they are in the midst of these transitions is essential for capturing their brand loyalty. From an upcoming birth to an upcoming retirement, consumer life stages prompt inquiry and research on a variety of products and services.
At The Specialist Works US, we have only one aim: to help our clients make educated and viable media buys. We are not salespeople; we are consultants, here to help guide you through the vast media marketplace. With over 20 years of experience in the advertising industry, we have the expertise and relationships to align your brand within effective media placements and relevant channels.
The huge growth in e-commerce and home shopping makes transactional media unstoppable. Most marketing reaches people who just don’t want to buy. Transactional media allows you to cut that group out and only target the people in the buying zone. It’s so simple and yet it can deliver up to 20x more response.
Every industry and profession has is nuances and its unique needs. You don’t want to sell plumbing tools to a dentist, or concrete to podiatrist. When you are targeting a specific industry, it is important to know that you have your target isolated so you aren’t wasting your time, or your money. Focusing on Industry professionals that meet your target criteria is easy when you have help. That is what we are here for.