The W's.

speedy pez Who?
forks What?
calendar When?
map Where?
why Why?
old phone How?

Who is your Target Customer?

Deciding on the front end of every initiative WHO you are trying to reach is the key to success. Want more of the same customers you already have? Use customer profiling to define who your current responders are, then identify programs that will deliver look-alikes. Whoever your target customer is, we can help you reach them.

What are you trying to sell?

You know your products backwards and forwards, but can people understand it, and can you engage them to buy? WHAT you are trying to sell needs to be communicated effectively and succinctly in your advertising message. Creative consulting is one of our specialties. Most importantly, you know your product, sell it to us and we will help you sell it to everyone else.

When are you trying to reach your customer base?

Is your business Seasonal? If so how should you structure your campaign calendar? How far in advance of the season do you needs to make commitments? Media planning is essential in establishing timing and flighting your campaign effectively.

Where is your customer base?

Does your current customer base have regional skews? Do your customers pull from C&D or A&B Counties? Are you a retailer that needs to drove traffic to a specific location? WHERE has many meanings, but no matter which one fits your customer acquisition needs, we have the solution to help you reach the exact geography that fits.

Why are you looking to advertise?

Is it for a new product, or a grand opening? Are you trying to grow your customer base, or to counter client attrition? The reason behind WHY you want to be in market can often drive the planning process in one direction or another. Whatever your reason WHY, we have the background to help. From retail Site Selection planning to mass marketing for customer acquisition, we have the media planning background to deliver.

How are you going to reach your target customer?

That is where TSW US come in, with a staff of industry veterans, we have tested, succeeded, tested and failed, but tried so many things on our history, we have seen what works. We make sure you benefit from our background, From negotiating rates to trafficking creative, we help you with all of the elements of HOW.