Our Blog

Profit With a Purpose - Segment Introduction

In a new segment we call "Profit with a Purpose", we are highlighting some of our local outreach efforts. As a print media agency, one of our opportunities to give back is always with our "comp" or ad-checking copies of magazines once we have reviewed them. Gifting these copies to a charity effort not only aids the charity, but recycles the printed copies to a new purpose.In posting these segments, we are trying to encourage other businesses to see that what they may no longer need might be of real value to someone in the community. Charity doesn't necessarily need to cost money, and in fact it can be mutually beneficial.Some of the small ways you can contribute:Bring Magazines to a local hospital, senior living facility, library or charity shop.Use current magazines as the basis for Soldier Boxes to deployed active duty military overseas.Sell Magazines to raise donations for a favorite charity.We edit for their benefit.

Wit & Wisdom Wednesday - Dali on Ambition

"Intelligence without ambition is a bird without wings." Salvador Dali

It is Wit & Wisdom Wednesday at Elarbee Media and we chose to highlight this Salvador Dali quote. Dali certainly pushes the edge of comfort in his Art. We need to push ourselves beyond comfort to see what we are able to achieve. Through some of our recent business transitions, we have found ourselves doing exactly that. 

Stability is nice. Adventure is living.

Art Tuesday Wise Owl

It is Art Tuesday at Elarbee Media and we are reworking our office space to make room for our new hires. In doing so we are moving many of our art pieces and adding to collections to change the look of the office layout. We recently bought this beautiful cut metal owl in New Orleans, and will be making it the focal point of an installation in a room where most of our decor is metal.
We are hoping it inspires "wisdom" throughout the day. If not, at least we will have something interesting to look at rather than the commercially produced "art" in most office spaces.
We may be clinging to individuality by a thin thread, but for as long as the thread holds we'll do our part! Thanks you to all of you artists that help us hang on by expressing yourselves.

Happy Easter

Elarbee Media wishes everyone a happy and safe Easter! 

It is Spring and Time to Grow

Today, March 20th is the first day of Spring. The Vernal Equinox occurred at 12:30 am, and marks the transition of seasons. It also marks time for a quarterly review of goals. Spring is time for growth, and renewal. Elarbee Media looks forward to both in our business.We wish you the best Spring possible!

Tombstones for Media Chefs PIP

In a segment we have named Tombstones for media, we highlight programs that have gone off of the market, and suggest replacement options. 

CHEFS PIP went off the market in late 2015. As a replacement we recommend  Tristar Products, Inc. OTP – this program is made up of mostly cooking products. 

Sláinte - Happy St. Patrick's Day

Elarbee Media wishes you a happy and safe St. Patrick's Day! 

Sláinte

Art Tuesday the Ides of March

Soothsayer. Beware the ides of March.Caesar. What man is that?Brutus. A soothsayer bids you beware the ides of March.
William Shakespeare
The Ides of March is a day on the Roman calendar that corresponds to March 15th. It became notorious as the date of the assassination of Julius Caesar.
Today is March 15th, but it is also Art Tuesday at Elarbee Media, and we found a suitably "soothsayer" styled offering from our recent business visit to New Orleans.
This painting on board is one of two in the series. The second piece is retained by the artist in his personal collection. In spending time with him, he told me it had been "offered" for some time, but no one was interested in it.
Odd. It haunted us immediately, which is how it ought to be. We now have a new nickname for this painting in the office. "Ides".

Sunday Newspapers

In the US, we like our Sunday's to be relaxing and thoughtful. It is our day to relax, to decompress, to read the paper leisurely and to connect with family. One of our Sunday traditions is the Newspaper. Every Sunday there is an overflowing section of retail inserts begging us to read them and spend our money, There are supplements to the paper as well. Grocery store coupons and Sunday Magazines abound across the US landscape. What makes us gravitate to the Sunday paper, that cluttered ad space? Training. That is what we have known, it is where we have been trained to see our retail and grocery ads. We have an expectation that when we open a Sunday paper we will see both the price of chicken breast and tennis shoes if we peruse the inserts. Selling to people when they are relaxed and trained to view ads is not only still viable, it is still "de rigueur". 

Tombstones for Media - More is NoMore

Tombstones for medias covers the closure of certain publications, and recommends similar programs as replacements, More Magazine will cease publication. We like Town and Country and Vanity Fair to reach a similar high-brow audience.