Our Blog

📦 Print isn’t just alive—it’s outperforming.

A recent SFGate article reminds us: print advertising still works—because it builds trust, boosts recall, and reaches people when they’re actually paying attention.

At Connections, we deliver that impact directly into the home. With branded inserts, samples, and offers placed inside ecommerce packages, we help brands show up at the exact moment decisions are made—when the box is opened.

Print engages the brain differently. It’s tangible. It’s remembered. It doesn’t get skipped or swiped.

Best part? It plays beautifully with digital. QR codes, post-purchase journeys, social extensions—it’s all connected.

For brands looking to break through the digital noise, print is no longer optional—it’s strategic.

Let’s talk about how your brand can own more of the in-home moment.

Here's the entire the article form SFGate: https://lnkd.in/gp_zSzkV

📰 Print isn’t just alive—it’s outperforming.

A recent article from SocPub makes it clear: print media is back in the spotlight—and for good reason. Brands are rediscovering its unmatched ability to drive engagement, trust, and long-term loyalty.

At Connections, we’ve always believed that the moment a package lands in-home is one of the most powerful brand touchpoints. Print media doesn’t interrupt—it integrates. It earns attention. It drives action. And when done right, it sticks.

Here’s why this matters: Print fosters deeper emotional connections
It reaches decision-makers at the point of consideration
It drives stronger recall and brand affinity
It plays well with digital—creating real omnichannel lift

We're proud to help brands own the in-home moment through branded inserts, offers, and product sampling—packaged directly into the ecommerce experience, backed by retailer-level data and shopper personas.

If your media plan is all digital, you're missing the full picture—and likely, your best customer.

Let’s talk about making your brand unforgettable.

Read the full article

📦 Retailers: You’re already shipping the package. Why not monetize?

With over 1 billion ecommerce packages delivered each year through our network, Connections transforms everyday shipments into high-impact media placements. We help retailers turn those in-home moments into premium, brand-safe advertising inventory—delivered directly to the people making purchase decisions.  

Curious what that could mean for your bottom line? 

Use our Retail Revenue Calculator to see the size of opportunity.  

Brands love it. Consumers engage with it. And retailers? They unlock new revenue streams.   If you’re ready to capture the full value of your ecommerce operation, let’s connect.

🚀 Milestone Moment: $80M in Revenue Delivered 🚀

We’re excited to share that Connections has officially driven over $80 million in revenue for our retail partners.

This isn’t just media—it’s monetization that works. Through our premium package insert program, we help retailers turn their shipments into powerful revenue channels, while enabling brands to connect with high-intent shoppers right at home, in the moments that matter most.

At Connections, we’re proud to be the bridge between performance and brand-building—offline and online. And we’re just getting started.

To our retail and brand partners: thank you for trusting us to help power your growth.

👉Let’s keep making media that performs.

Why Connections’ Package Inserts Are Unaffected by the July USPS Rate Increases

With the USPS set to increase postage rates in July, many brands are bracing for higher costs in direct mail campaigns. But here’s the good news—Connections’ Package Inserts remain immune to these hikes.

Unlike traditional direct mail, which is directly impacted by rising postal rates, Package Inserts ride along inside e-commerce shipments, bypassing postal fees entirely. This means:

No Added Postage Costs – Your brand message reaches homes without incurring rising USPS expenses.
Guaranteed In-Home Delivery – Inserts are placed directly in e-commerce packages, ensuring 100% arrival.
High-Intent Engagement – Consumers actively unbox purchases, making them more receptive to offers and samples.

While rising postal rates make direct mail more expensive and less efficient, Package Inserts continue to deliver high-impact, cost-effective engagement at scale.

Ready to reach customers in-home—without breaking your budget? Let’s talk strategy.

Connections in the Big Apple!

In early March, our team at Connections took on New York City—diving into exciting meetings, new partnerships, and a whole lot of inspiration. We had the pleasure of catching up with some of our favorite partners to discuss new opportunities and strengthen our collaborations.

Beyond business, the energy of the city reminded us of the power of face-to-face interactions.

Huge thanks to everyone who welcomed us—we’re leaving with fresh ideas and stronger partnerships. Until next time, NYC!

Women Drive 85% of Purchases—Reach Them Where It Matters Most

Women influence 85% of all purchasing decisions, from household essentials to big-ticket items. And where do most of those decisions happen? At home.

Connections’ Package Inserts put your brand directly in the hands of decision-makers—inside e-commerce deliveries, where distractions are low, and consideration is high.

Guaranteed Visibility – No scrolling, no ad blockers—just your brand in their hands.
In-Home Influence – Engage women where purchase decisions are made.
Proven Impact – 92% of online shoppers welcome offers and samples.

Make every delivery a direct connection to your best customer. Let’s talk strategy!

Inside Carter’s Distribution Center

Connections had the opportunity to visit with the Carter’s Distribution Center. We looked at their advanced machinery, well-orchestrated assembly line, and how our advertiser’s package inserts go from the distribution center to your doorstep. ensure seamless operations.

From the moment product enter the facility to when they are packaged and shipped, every step is carefully designed to maximize speed and accuracy. The assembly line is in a synchronized flow and automated systems handle sorting and distribution. And while the machinery is important, it’s the skilled workers that oversee quality control.

The DC was full of fun energy. From golf cart and bikes to help get around this largest facility to robotic arms to assist in packing and organizing the shipments- it was a unique and interesting sight to see. We loved getting to explore the full process again with our partner, Carter’s.

Getting to see the whole distribution process from receiving inserts to seeing them go into each box was a great experience. The process is seamlessly incorporated into the assembly line, ensuring that every package is complete before it leaves the facility. This attention to detail highlights Carter’s commitment to providing a top-tier customer experience from DC to doorstep.

Connections’ Take: The Power of In-Home Influence in Purchase Decisions

A recent study reaffirms what we at Connections have known for a long time—the home is the ultimate decision-making hub. Nearly 90% of purchase decisions are made or discussed at home, cutting across retail, automotive, and financial sectors. Even more compelling? 89% of key purchases are pre-planned and discussed with others before the final decision is made.

In-home media is one of the most valuable touchpoints for brands. It’s not about chasing screen-based impressions—it’s about owning the moment where decisions happen. Connections Package Inserts deliver brand messaging directly into the home, free from distractions, and placed in the hands of decision-makers—the ultimate environment for influencing purchase intent.  

Key Facts That Support Connections’ Marketing Strategy:    

In-home is where decisions happen: Consumers engage in product research, compare options, and consult with family members before making big purchases.

Distraction-free environment: Unlike digital ads competing for attention, package inserts create an uninterrupted brand experience—a physical touchpoint with staying power. 

Retailer-backed trust: Inserts inside ecommerce packages come from a trusted source—the retailer they just purchased from—building credibility and increasing engagement.

Omnichannel impact: Print media doesn’t just work alone—it enhances digital and retail engagement, reinforcing brand recall when customers browse online or shop in-store.

In a world where attention is fragmented, owning the in-home moment is more critical than ever. Connections delivers exactly that—ensuring brands are seen, remembered, and acted upon when it matters most.   Want to turn purchase discussions into conversions? Let’s make the Connection.   

Learn more about the study here: https://www.businesswire.com/news/home/20190220005163/en/Nearly-90-of-Purchase-Decisions-and-Discussions-are-Made-at-Home-According-to-New-PebblePost-Consumer-Study

🚀 Connections is Heading to NYC! 🚀

The Connections team is headed to the city to meet with some of our incredible retailers, potential clients, and partners!

We look forward to these trips for many reasons, but here are a few of our favorites:

• We get excited to hear from retailer partners what they do with the incremental dollars made from their insert programs.

• Meeting with new potential clients about their offline marketing strategies and how we can work together

• Matching a brand with their dream retailer that has a perfect audience match.

• Seeing our colleagues face to face!

Want to grab a coffee and talk shop? Let’s connect. We will be in NYC March 4th and 5th. Reach out to set up a meeting.