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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Mixing Flavors: How to Align Your Brand with a Partner in Co-Branded Emails
Co-branding in emails is like crafting a culinary masterpiece. It's about mixing flavors, finding the right balance, and creating something that tantalizes the taste buds. But instead of spices and sauces, we're blending brands. The challenge? Ensuring that both brands' values, audiences, and goals align perfectly. Let's dive into this delicious endeavor.
Identifying Your Brand's Flavor
Just as every dish has its unique flavor, your brand has its core values, target audience, and unique selling points. To identify your brand's "flavor," consider these questions:
- What are your brand's core values?
- Who is your target audience?
- What makes your brand stand out?
Understanding your brand's essence is the first step towards finding the perfect partner to blend with.
Finding the Right Partner
Finding the right partner for co-branding is like pairing wine with cheese. It requires research, evaluation, and a keen sense of taste. Here's what to look for in a partner:
- Shared Values: Do their values align with yours?
- Complementary Audiences: Will your audiences appreciate each other?
- Mutual Benefits: What can both brands gain from this collaboration?
Take your time to explore, evaluate, and ensure that the partnership feels just right.
Creating a Recipe for Success
Now that you've found the perfect partner, it's time to create a co-branded email campaign that reflects both brands. Here's your recipe for success:
- Design Considerations: Blend visuals that represent both brands harmoniously.
- Messaging Alignment: Craft copy that speaks to both audiences without losing your unique voice.
- Collaboration Strategies: Work closely with your partner to ensure a seamless experience.
Think of it as creating a new dish that combines the best of both worlds.
Tasting and Adjusting
Before serving your co-branded email to the masses, test it with a small audience segment. Gather feedback, taste the results, and make necessary adjustments. It's all about finding the perfect balance that pleases the palate.
Conclusion
Aligning your brand with a partner in co-branded emails is a creative and strategic process. It's about understanding your brand's flavor, finding the right partner, crafting a recipe for success, and making adjustments until it's just right.
Co-branding is more than a marketing tactic; it's an art form. Approach it with curiosity, creativity, and a willingness to experiment. After all, the best dishes often come from unexpected combinations.
Ready to Mix Flavors?
If you're ready to explore the world of co-branded emails or need personalized assistance, we at Connections are here to help. Share your co-branding success stories or reach out to us for guidance. Together, we'll create something deliciously successful.
Connections is excited to introduce CJ Pony Parts to the Connections Marketplace!
CJ Pony Parts has been in business for over 35 years, providing parts and accessories for classic Mustangs, Broncos, Jeeps, Chevys and other vehicles. With the widest online selection of aftermarket parts, CJ Pony Parts is all about the love of the automotive restoration and performance hobby.
If you’re looking for that rare male audience, CJ Pony Parts is a perfect fit, with over 80% male audience. 25-54 age range and high HHI of $100k+, this is a fresh, new program ready to perform for your brand.
With a package insert program that is delivered monthly to 40,000+ US customers and growing, this opportunity is one that is primed to help you convert new male customers.
All campaigns and creative are subject to client approval.
BACK on the Market! – Saks OFF 5TH US & Canada PIP and In-Store Inserts
Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace!
Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert programs. Saks OFF 5TH is an off-price fashion retailer offering designer, luxury goods at a lower price. This opportunity spans both the US and Canada, with the In-Store Insert program being both US and Canada, and the Package Insert Program being US-only.
If you are looking to reach an audience of highly-engaged, big spending customers, Saks OFF 5TH is the program for you! With a package insert program that is delivered monthly to 250,000+ US customers, and an in-store insert program hand-delivered to over 500,000+ US and Canadian customers, this opportunity is one that is primed and ready to help you convert new customers. This program should be of particular interest to advertisers in the following verticals; Food and wine, Family, Photography products, Travel, Financial Services, Entertainment.
All campaigns and creative are subject to client approval.
Need more information or ready to book? Join Connections today!
Do You Market Towards Parents?
For this question we focused on parents. When having children, sometimes it's difficult to get out the house.
So we asked them if they ever purchase items for their children online.
Recent Survey Says...
For this question we focused on package samples and offers.
This is something consumers enjoy!
Have you thought about how you can increase your brand's customer experience?
It's Time to Focus!
While everyone is focused on Q4, you should get ahead of the game and start focusing on Q1 2022 and beyond!
Not sure where to start?
Contact us today!
Connect With Us!
Described by Forbes as “The Airbnb of Marketing” Connections is the leading global media platform for growth minded brands and retailers.
Connect with us:
North America
Call: 888.735.2723
contactna@exactconnections.com
Connections Marketplace
Our Connections marketplace is flexible!
You can browse printed inserts, product sampling and digital opportunities from the brightest DTCs around.
Go take a look!
BRRRR...
As the colder months are coming, it's a known fact that consumers seem to stay indoors more often!
Because of eComm says go through the roof during Q4 and Q1.
If the consumers are not coming to you, it's so easy to go to them!
Want to learn how?
Contact us today!
Eye-Tracking
Have you ever heard of #EyeTracking ?
This is a unique tool that helps you see what the consumer does.
This tool allows you to focus on what is important when trying to catch the attention of your customers.
Ask Connections for more and get the first review for free!