Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
World Mental Health Day with Snapchat and Headspace Mini
Snapchat’s Headspace Mini has two new mediations in honor of World Mental Health Day. “Choose Kindness” encourages compassion and “Take on the School Year” aims to help navigate uncertainty. Both will be available starting 10 October.
We could all benefit from a 6 minute break in the day for a bit of mindfulness.
Read more about the Headspace Mini meditations here: https://www.medianews4u.com/snapchat-and-headspace-team-up-for-world-mental-health-day/
National Trust Scotland goes Naked
We've read another great article about corporate generosity this week.
The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines
A direct donation and a percentage from the sale of selected NTS cases will go to support the charity. What a great way to celebrate Scotland and Scotland's contribution to winemaking!
Read all about it here:
#ClientsThatCare #thespecialistworks
$2.5 million for Laura
Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have been donated to the cause.
Read about this beautiful example of good works here:
#ClientsThatCare #thespecialistworks
Help for the Hungry
Walmart and Sam's Club's "Fight Hunger. Spark Change." campaign raised $306,374 for local Atlanta families in need, engaging customers, members, and suppliers in the fight against hunger.
Atlanta Community Food Bank accepted donations of both food and funds to help an increasing number in need due to the COVID19 outbreak.
Nearly $18 million was raised this year to benefit 200 Feeding America® member food banks nationwide. TSW loves seeing corporate generosity.
#ClientsThatCare #thespecialistworks
HotTopic is BACK!
HotTopic Package Inserts space is once again available!
Reach today’s youth through this great program. Book Now to have your inserts ride direct to these responsive consumers.
The program is made up of two brands. Hottopic and Boxlunch with a 75%/25% split in favor of Hottopic.
Hot Topic specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts, Skinny Jeans, Band T-shirts, Music T-shirts
BoxLunch is a specialty retailer offering a curated collection of pop culture-themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles.
Contact us today for more information. (https://www.connectionsbytsw.com/media/hottopic-boxlunch-pip
Zero Carbon for HelloFresh
HelloFresh is looking to be the first carbon neutral meal kit. By investing in Climate Protections Projects around the globe and transitioning to Green Energy Warehouses, they plan to 100% offset their direct carbon emissions.
Read more about this great initiative here: https://www.scoop.co.nz/stories/BU2008/S00065/hellofresh-to-become-first-global-carbon-neutral-meal-kit-company.htm
#ClientsThatCare #thespecialistworks
New to Connections: Macys.com Package Inserts
Reach Macy’s discerning customers
Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics, fragrances, fine china, crystal, casual china, glassware and fine and costume jewelry. Macys.com ships millions of packages annually and will allow for one 3 third party insert monthly, based on availability. All pieces will be hand inserted.
Key Demographics:
- Women 70%
- Average Age 45
- Average HH Income $75,000
Specs:
- Max Insert Size: 5.5” X 8.5”
- Max Insert Weight: 0.25oz
Call us today at 1-888-735-2723 or Email us at connections@thespecialistworks.com
This one is for you, Mom!
Along with the BIGGER THAN BIG virtual baby shower hosted by incredible special guests, Connections by The Specialist Works (US & Canada) & The Specialist Works teams both helped our amazing clients join the event to donate awesome gifts in support of these moms and their new little ones. Because moms deserve ALL the love.
#tsw #brandpartnerships #morepossibilities #connectionsbytsw #connecting #connectingbrands #moms
Saks Fifth for Food Banks
Saks Fifth Avenue has an exclusive, limited-edition run of T’s from Cinq à Sept specifically to raise money for New York City’s Food Banks. Available 16June, 20% of the collection’s proceeds will go to help end hunger.
A beautiful partnership for a worthy cause. This is why we love our retail partners!
#ClientsThatCare #thespecialistworks
Read all about it here: https://fashionunited.uk/news/fashion/cinq-a-sept-teams-with-saks-donate-to-food-bank-for-nyc/2020061649403
Consumer Cellular Donates for Relief
We saw today that Consumer Cellular has continued their support of the American Red Cross’s Annual Disaster Responders Program. A $250,000.00 donation will help provide shelter, meals, emotional support, and recovery aid. What a wonderful gift in these uncertain times.
That's why we love our friends at Consumer Cellular!
#ClientsThatCare #thespecialistworks
Read all about it here: https://www.consumercellular.com/blog/consumer-cellular-donates-250000-to-american-red-cross/