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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Connections Chats - Tanger Outlets
In order to create a great partnership, you have to be a great partner!
Jessica Roberts, VP of Marketing Partnerships at Tanger Outlets, describes how she knows exactly what her consumers want and how to keep them happy.
Do you know what fits for your demographics?
Connections Chats - Tanger Outlets
Our very own Christian Golder sat down for an insightful chat with Jessica Roberts, Vice President of Tanger Outlets.
In this series, they discuss all things revolving around brand partnerships. You will learn what their demographics are, what makes a great partner, how you can meet potential customer face-to-face, and more!
Roberts does a lot of research when it comes to how she can increase the customer experience for her 180 million shoppers across the country.
If you want to be the best, that means working with the best. Tanger Outlets are the #1 shopping developer in the country, and this is because they put customer satisfaction first. Ready to be the perfect partner for Tanger Outlets?
Watch this series to get more information about what it's like to partner with Tanger Outlets.
Reaching Beauty Consumers
Many consumers are hesitant to spend money on new beauty products they've never tried before.
This is where product sampling comes in!
Contact us to learn how your samples can bring in a ton of new customers!
Check out the Hut Group
What can I, as an individual, do?
Sir David Attenborough discusses why he supports World Land Trust and how you can take action to protect the natural wonders of the world.
www.linkedin.com
#climatechange #environment #sustainability #climatecrisis #sustainable #greenprint #carbonbalanced #worldlandtrust
Ocado Post Check-out Offer
With it soon to be Mother's Day we thought we'd offer you a...
Pro-mum-tion! (sorry, we couldn't resist)
We all love our mums, but let’s be honest... Some of us are shopping for them at the last minute!
In 2019 it’s estimated that Britons spent over a billion pounds
(£1.4 billion to be precise!) on Mother’s Day gifts.
The average spend per Mother's Day shopper will be around £58… 62% of women bought presents while only 57% of men did.
Target these online savvy shoppers by taking advantage of Connections (UK) partner Ocado Retail Ltd post check-out page.
Estimated Impressions: 3m per calendar month
Av CTR: 0.2%
Demographic information
Female 85% - 15% Male
25-44 – 68%
ABC1 – 69%
72% married families
London and SE bias
Contact Johnwarner@connectionsbytsw.com for your March discounted short-term rate.
#morepossibilities #marketing #connections #digitalmarketing #advertising #retail #media #postcheckout #ocado
Recent survey confirms samples and inserts are amongst the most popular forms of advertising
Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought about receiving advertising literature and/or product samples in their ecommerce packages. The results were extremely positive.
When you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you?
Unprecedented approval ratings for ecommerce inserts and product samples!
The chart depicts the responses made by our audience of 300 US Moms to the question when you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you? And an incredible 95.3% of respondents replied that they did.
Over ¾ of respondents (78.2%) replied that they enjoyed receiving both inserts and samples. Compare that to other advertising channels and the level of engagement that this media offers to advertisers really is unmatched.
Here at Connections by TSW we are not surprised by this. Our experience leads us to believe that this high level of approval can be attributed to the following reasons.
- Under normal circumstances the ads that run in ecommerce packages have to be cleared and approved by the brands running the programs. This process ensures that only the most suitable and complementary campaigns go live. This is one of the main reasons that the channel is so responsive as well of course.
- Customers are shown these ads in samples at a great time! The excitement and anticipation of opening a delivery combined with a tailored suitable offer.
- And ecommerce packages have a 100% open rate! Hard to beat that!
New Brands are being added to the Connections marketplace all the time.
By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign.
Connections by TSW would be happy to put together a tailer made set of programs and partnerships for your D2C brand. Some of the sectors that we are currently seeing huge success in are:
- Moms
- Health and Fitness Enthusiasts
- Home Owners
- Regular Travelers
And many more!
The team at Connections by TSW have over 20 years of direct marketing experience and are trusted by some of the biggest ecommerce brands in North America and UK.
If you are interested in either monetising your ecoomerce inventory or partnering with other complementary brands please do get in touch. We would love to talk.
Favorability rating towards advertising channels
World Mental Health Day with Snapchat and Headspace Mini
Snapchat’s Headspace Mini has two new mediations in honor of World Mental Health Day. “Choose Kindness” encourages compassion and “Take on the School Year” aims to help navigate uncertainty. Both will be available starting 10 October.
We could all benefit from a 6 minute break in the day for a bit of mindfulness.
Read more about the Headspace Mini meditations here: https://www.medianews4u.com/snapchat-and-headspace-team-up-for-world-mental-health-day/
National Trust Scotland goes Naked
We've read another great article about corporate generosity this week.
The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines
A direct donation and a percentage from the sale of selected NTS cases will go to support the charity. What a great way to celebrate Scotland and Scotland's contribution to winemaking!
Read all about it here:
#ClientsThatCare #thespecialistworks
$2.5 million for Laura
Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have been donated to the cause.
Read about this beautiful example of good works here:
#ClientsThatCare #thespecialistworks