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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Big milestone for 2026. 🎉
Connections just passed $2,000,000 in revenue generated for our retail partners this year.
That number matters because it proves what we believe every day: ecommerce media is not just a brand acquisition channel. It is a powerful revenue driver for retailers with premium inventory, trusted audiences, and moments that matter.
Our model is simple, but highly effective:
📦 Retailers monetize their ecommerce packages, emails, post-checkout pages, and shopper touchpoints.
🎯 Brands reach in-market customers at scale, inside trusted retail environments.
🏡 Shoppers receive relevant offers, samples, and messages at the right moment.
Everyone wins.
We are proud to power ecommerce media programs for premium retailers, creating new revenue while helping brands connect with shoppers in the home, online, and at the point of excitement.
Huge thank you to our retail partners, brand partners, agency friends, and the Connections team who keep proving the value of this channel. 💜
And we are just getting started.
World Cup + Beer and helping Agencies
With World Cup energy building ⚽ and Scotland fans making headlines for drinking Boston out of beer 🍻, it felt like the perfect time to raise a glass to a past partnership we loved: Hopsy.
Hopsy brought fresh beer on tap into the home. Connections helped bring their message there too, partnering with their agency to place package inserts directly inside ecommerce deliveries. 📦
That is where physical media gets powerful.
Package inserts give brands a way to show up in the home, in-hand, during a moment consumers actually enjoy: opening a package. No scrolling. No skipping. No ad blockers. Just a relevant offer delivered at the right time, through a trusted retail partner.
For agencies, Connections makes physical media easier to add to the plan. We handle the retailer access, inventory, production, logistics, targeting, and execution so agency teams can bring clients smart, scalable media opportunities beyond digital.
Digital is good. Digital alone is limiting.
Physical media, especially package inserts, helps brands create a more memorable customer acquisition moment and gives agencies a new way to expand their media mix with confidence. 🚀
Cheers to Hopsy, smart agency partnerships, and the power of putting a brand directly into the home. 🍻
#RetailMedia #PackageInserts #PhysicalMedia #CustomerAcquisition #OmnichannelMarketing #ConnectionsUS
The most powerful fragrance ad isn't digital. It's physical.
Imagine discovering a new fragrance not through a banner ad or social post, but during the unboxing moment.
A scent-infused package insert combines the impact of print, sampling, and sensory marketing in a way digital simply can't replicate.
For fragrance brands, beauty brands, home fragrance companies, and even hospitality brands with signature scents, this creates a unique opportunity to engage consumers when they're already excited, receptive, and at home.
Now imagine that fragrance experience being delivered through premium retail partners like:
👗 Rent the Runway: Introduce premium fragrances to fashion-conscious consumers who are actively discovering new brands, trends, and experiences.
📸 Shutterfly: Connect with consumers celebrating life's biggest moments through personalized products and cherished memories.
📦 Carter's: Reach parents and families during the excitement of receiving a delivery for their children.
This type of activation would be a natural fit for brands like Aeropostale, Bath & Body Works, Glossier, Sol de Janeiro, and Jo Malone London. These brands rely heavily on fragrance, product experience, and emotional connection, making the unboxing moment a powerful opportunity to introduce consumers to something new.
The combination of a physical scent sample and a trusted retailer environment creates something increasingly rare in modern marketing: genuine attention.
In a world obsessed with clicks and impressions, it's worth remembering that some products need to be experienced, not just advertised.
At Connections, we're passionate about helping brands reach consumers in the moments that matter. A fragrance-infused package insert transforms an everyday delivery into a memorable brand experience that engages one of the most powerful senses we have.
Halloween creative done right. 🎃
BarkBox partnered with Carters to reach parents and families through package inserts, and the creative is exactly what this channel deserves: bold, seasonal, playful, and built around a clear offer.
“Not a Trick: Free Upgrade On Your First Box!”
Smart media is not just about where you show up. It is about when you show up.
This campaign reached Carter’s shoppers inside their ecommerce delivery, at home, during the unboxing moment. That matters because this is a high-attention environment, free from the endless scroll, ad blockers, and digital clutter.
For BARK, the fit is strong: parents, families, online shoppers, and plenty of pet-loving households. The offer feels relevant, the creative feels fun, and the placement feels natural.
This is why we believe so strongly in ecommerce media.
Not a trick. Just smart media.
Taelor is officially in the package. 📦
🎉 40,000,000 package inserts placed into ecommerce orders in 2026.
That is a milestone we are proud to celebrate at Connections.
This year, we have helped advertisers across meal kit delivery, photo, fashion, pet food, education, and more reach shoppers in one of the most valuable media moments available: the unboxing moment. 📦
We have also helped leading retailers across mom and baby, photo, women’s fashion, and national pet retail turn ecommerce packages into premium media inventory.
That is the power of ecommerce media when it is done well.
Package inserts are targeted, physical media delivered directly into the home, placed in the hands of in-market shoppers, and connected to real purchase behavior.
For advertisers, that means reaching the right customer at a moment of attention.
For retailers, it means creating new value from the inventory they already own.
We love the number.
But we love what it represents even more: trusted partnerships, smart targeting, brilliant execution, and 40 million moments of connection.
🤝 Thank you to our retail partners, advertisers, production teams, and fulfillment specialists who made this milestone possible.
And we are just getting started.
If you are a brand looking to acquire new customers, or a retailer looking to monetize your ecommerce media inventory, let’s talk.
Connections is heading back to NYC May 19–22 📍
Quarterly sales trips are where the real momentum happens. We’ll be meeting with a mix of retail clients and partners across agency, print, and tech. Different channels, one focus: driving measurable growth.
A recent milestone we’re proud of. Over $10M in incremental revenue generated for one of our retail partners. That’s the power of getting media, data, and in-home moments working together 📦
If you’re in NYC that week and want to talk retail media, package inserts, or how to unlock new revenue from your customer base, let’s connect.
Reach out to Richard Downey or Megan Stratton to set something up.
$10M in incremental revenue 🚀
A major milestone for Connections, and a powerful proof point for what retail media can deliver when it’s done right.
That’s what we’ve driven for a single retail partner.
Not through chasing clicks or overvaluing digital in isolation, but by building true omnichannel programs that connect with customers where decisions actually happen… in the home.
Because the reality is simple:
Digital is powerful. But digital alone doesn’t drive growth.
Proud of the team. Even more excited about what’s next. 📦
Disney+ Campaign: The Longtail of Package Inserts
Continued in February.
And were still converting in March.
- In-home media drives delayed response, not just immediate spikes
- QR-based attribution makes it measurable and performance accountable
- The unboxing moment creates high-attention, high-intent engagement
We are hiring!
🎉 We are hiring! Looking for our newest team member in the Greater Chattanooga area. 🙌