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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Organic Growth
It is Art Tuesday at Elarbee Media and today we are featuring a piece titles Morris Green. Outside of our normal buying patterns, this piece appealed to us with its Organic pattern and coloring. Nature and grounding are both excellent visual triggers for this new year.
In thinking about Organic, we can help address the issue of customer growth. Should marketing departments be focused on Organic Growth, or New Customer Acquisition? Doubling your existing client’s AOV (Average Order Value) can be as significant and at the same time considerably less costly than acquiring new customers. While the goal is to gain market-share; sometimes, focusing internally can accomplish that goal as effectively as outbound efforts. Organic is awesome.
Lost in Translation
‘We have really everything in common with America nowadays except, of course, language’. Oscar Wilde from the The Canterville Ghost (1887)
Elarbee Media is launching a new Segment based on our recent activity with advertisers coming over from the UK. We are calling it “Lost in Translation”. While our print advertising concepts are largely parallel, there are indeed moments when people who do the same thing, use a very different description to mean the same thing. We have had some humorous moments trying to apply words and phrases from both sides of the table, and as always we like to poke fun at ourselves in an attempt to stay grounded. We will even be introducing some content on the dreaded “Metric System”. I’m sure this segment will be both humorous and enlightening.
Throwback Thursday - Liberated Loyalists
It is Throwback Thursday at Elarbee Media and this week's ad shows the political environment bleeding over into advertising messaging. This 1970's ad focused on feminism highlights the tone of the times, but it also does something else. It encourages women to consider themselves scotch drinkers.
When you add another 50% of the population into your target customer base, it can be a game changer. Does the nod to the "fairer sex" translate to higher sales volumes? Or is it money down the drain trying to chase a customer base that doesn't look like your current profile?
There is only one way to find out. Test! What we can guarantee is that if you rely on the same old strategy year over year, you will surely lose out on growth.
Happy Holidays - It is a New Year
Welcome in 2016! In the words of Sophia Loren " Mistakes are a part of the dues one pays for a full life." Embrace the past for the experience it gave you and move forward. Elarbee Media wishes you all the best for this year and the future!
Happy Holidays -It is New Years Eve
Elarbee Media wIshes everyone a happy and safe New Year's Eve,
Happy Holidays - It is Christmas
Elarbee Media wishes everyone a happy and safe Christmas!
Throwback Thursday -Christmas Box Convenience
It is Throwback Thursday at Elarbee Media and we are in a Holiday mood. What says "Holiday" more than a bottle of gin?
A bottle of gin in a holiday gift box.
The idea of pre-wrapping a gift to give is pure marketing genius. Allowing last minute buyers to buy a holiday gift that comes wrapped and ready to hand over adds the convenience factor that harried shoppers desperately need.
Packaging can make the difference in sales volume, especially in the holiday season. Consumers want to look organized, efficient and engaged in the holiday. They do not, however, want to have to commit the time. Sell convenience.
Throwback Thursday Office Party
It is Throwback Thursday at Elarbee Media, and here is a classic offering from a different era in office parties.
What great imagery. We love the humor.
Wit & Wisdom Wednesday - Failure is not Fatal
"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill
It is Wit & Wisdom Wednesday at Elarbee Media, and we love this Winston Churchill quote on perseverance. Business is rarely an adventure that continues to stay steady and level. More is the FUN!
Life is a fast ride during which you need to hold on tight, because if you can ride with no hands, you are doing it wrong.
Business Travel is Glamourous
Elarbee Media is excited to visit the UK again in December.