Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Celebrate America This Weekend Happy July 4th
Elarbee Media is an American owned and operated company. We are proud to celebrate the July 4th holiday and hope that all of our American friends, clients and colleagues have a happy and safe holiday weekend.
Happy Canada Day!
Happy Canada Day to all of our colleagues, friends and family members in The Great White North.
Tombstones for Media Pennysaver
In our segment Tombstones for Media, we highlight the demise of print media channels. One of the most significant recent losses is the California circulation of Pennysaver. Over 10.5 million circulation weekly that is now completely off the market.
When major circulation programs pull of the market, where does that leave those with their media plans set in for the year? Scrambling! Viable replacements for on page advertising are Valassis Shared Mail and the Redplum and Smartsource co-op FSI, but replacing a weekly circulation program with this much scale isn’t easy.
For insert players, Valassis shared mail, and newspapers combined with their TMC products are the most effective replacements.
Cocktail Friday Kosta Boda and Small Enhancements
It is Cocktail Friday at Elarbee Media and we are so happy to share one of our favorite decanters with you. This Kosta Boda decanter is a great example of Whimsy. The form, while completely functional, is also a piece of art in itself. The bolt as the closure make the entire piece so much different than a full glass execution. Adding the industrial feel to the closure alone changes the style entirely.
Small enhancements make a big difference. In advertising, small changes to an ad can make a big difference too. Before you make overhauling changes, stop and test to see if you have gone far enough before you go too far.
Wit & Wisdom Wednesday - E.M. Forster on Spoon Feeding
“Spoon feeding in the long run teaches nothing but the shape of the spoon.” E.M. Forster
It is Wit & Wisdom Wednesday at Elarbee Media and we wanted to share this classic quote from E.M. Forster. For us this quote is about taking the time to invest in people and in training. "Spoon Feeding" may get the small tasks completed in the short term, but creating an engaged employee that can see what is coming next is real goal. That takes time, patience and candor. It is well worth the investment.
New Website Launch - CelebrateWithStamps
We've created a new blog site CelebrateWithStamps.com. Why? Well, because it outlines ways to use stamps, and our client Expressionery.com sells personalized stamps. As Q3 and Q4 roll along, you will see the site content blossom with holiday ideas,wrapping techniques and great projects for kids. Oh, and it will also have the latest and greatest Expressionery discounts available as well.
Celebrate Summer! Today is the Solstice
Celebrate the Summer today June 21st is the Solstice. This year’s solstice, considered the start of summer in the Northern Hemisphere, is at 12:38 p.m. on June 21.
Cocktail Friday Lone Star Bottle Cap #327
It is Cocktail Friday at Elarbee Media, and since we have a large cache of Lone Star Bottle Cap, we are lazily going through these for Friday posts. This week's bottle cap is number 327 if you need to look it up onLonsestar.com, but it is pretty easy so we think you will get it.
Once again, we are showing a RED bottle cap which means....Regular Beer.
Throwback Thursday Naugahyde for Father's Day
This Throwback Thursday is all about Father's Day. That is Father's Day and Naugahyde. What Dad wouldn't want his old worn out chair reupholstered in Naugahyde? Especially a comfy recliner.