Our Blog | TSW US

Let's Talk About Stuff.

Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.

New Website Launch - Mariel USA

04/23/2015

Mariel, a multi-national refrigerant company based out of Italy, selected Elarbee Media to develop and launch their brochure site for the US Market. From Photography, Product Sell Sheets and Web Design, the product presentation has been completely overhauled for the US Market. MarielUSA.com

Tags: Website Launch

Wit & Wisdom Wednesday - Adam Smith

04/22/2015

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. " Adam Smith

It is Wit & Wisdom Wednesday at Elarbee Media and this pointed quote from Adam Smith is telling. We are motivated by what is beneficial to us as individuals.

In advertising, it is essential to outline benefits to the consumer. By highlighting how products or services enhance the life or position of the purchaser you create a perceived need. Selling these benefits, serves the advertiser's interests.

Tags: Wit & Wisdom Wednesday

Earth Day - 5 quick ways to be more earth friendly in print

04/22/2015

It is Earth Day! Here are 5 quick tips on more Earth-friendly advertising from Elarbee Media.

1. Go digital for zero impact

2. Use Shared rather than Solo-Mail to avoid the envelope, and reduce distribution impact

3.Print on recycled paper

4. Reduce you insert ad size to save paper

5. Reduce the percentage of overs you print (this saves you money as well)

As with any change in your advertising strategy, it is always important to test the impact of these changes before rolling out, but we thing these are worth a test.

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Art Tuesday - Fred Wise

04/21/2015

It is Art Tuesday at Elarbee Media! This week, we wanted to highlight a watercolor and pencil that we just purchased at Artsapaloosa last weekend. It is a new piece of art, but not a new artist to our company. Fred Wise has 4 pieces hanging in our space, and we are proud to add this to our collection. fredwise.com

Tags: Art Tuesday

Spotted Around Town -The Indestructible Nauga

04/20/2015

Look what we have Spotted Around Town. It is Naugahyde. This spotting happened at Bangkok & Thyme Restaurant, Atlanta, GA. This example is a tasteful dark green unlike the monster in the accompanying ad. Indestructible.

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Cocktail Friday Lone Star Beer 41

04/17/2015

It is Cocktail Friday at Elarbee Media. here is our latest installment of the Lone Star Bottle Cap campaign. If you haven't been following the theme, Lone Star Beer puts brain teasers under their bottle caps. It drives conversations, and interaction with their website if you can't figure them out yourself. We think this is a brilliant marketing ploy, and we LOVE it.
This is number 41 if you need to look it up on LoneStarBeer.com.

If you have the answer, please post it back to us.

Tags: Cocktail Friday

Throwback Thursday Smirnoff Circa 2000

04/16/2015

It is Throwback Thursday at Elarbee Media. Here is a more recent throw back ad from Smirnoff Vodka circa 2000.
Why so modern you ask? This ad incorporates three of our favorite ad elements: Red, clean imagery and humor.

Tags: Throwback Thursday Power of Imagery

Product Photography Black Creek Precision Barrels

04/15/2015

We had another full day of in-house product photography yesterday at Elarbee Media. It is always fun trying to be artistic with pieces and parts, and we love the challenge. Our creative photography of parts is likely why we have also seen several of our layouts copied within the firearms industry. It makes us smile. Imitation is the sincerest form of flattery.

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Wit & Wisdom Wednesday Rudyard Kipling on Failing

04/15/2015

"We have forty million reasons for failure, but not a single excuse." Rudyard Kipling

It is Wit & Wisdom Wednesday at Elarbee Media, and past time for a little Kipling. Often being direct and succinct is incredibly powerful as in the quote above.Advertising messaging is powerful when direct and succinct as well. Test it!

Tags: Wit & Wisdom Wednesday

Artsapaloosa - Art in Our Parking Lot!

04/15/2015

As proud supporters of the local art community, we are very excited that the Sandy Springs Artsapaloosa is here at our building. 6100 Lake Forrest Drive NW, Atlanta, GA 30328.

This Saturday, April 18th from 10-6, and Sunday 11-6. We will be there. It is a great event for adults and children alike, and a great way to support the arts locally.

http://sandyspringsartsapalooza.com/

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