-
Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Tree Frog and Kissing Princes
12/09/2014
It's Art Tuesday at Elarbee Media. This woodblock print, number 1 of 6, is titled "Amelia Island Tree Frog". It is by artist Paul Massino and is part of our acid green collection. It reminds us on a regular basis that you need to kiss a lot of frogs to find your prince. In business, we kiss a lot of frogs when engaging new clients and prospects. Not all client relationships end up being purposeful or profitable; but we keep trying. We have happily found a few princes that we are proud to call clients.
Thanks to all of you "princes" for your support and continued relationship with Elarbee Media.
Product Photography Holly Berries
12/08/2014
Sometimes offbeat ideas turn out to be some of the best ones. Our client Black Creek Precision has a new line of Mag Release Buttons that are in the perfect price point for Holiday gift giving. These red skulls looked like holly berries sitting on the table, so we decided to pick holly and shoot it as part of their social media campaign this holiday season. Makes you all warm and fuzzy about mag release buttons!
Remember Pearl Harbor December 7th
12/07/2014
On December 7, 1941, Japanese planes attacked the United States Naval Base at Pearl Harbor killing more than 2,300 Americans. It is indeed a “day that will live in infamy”. On this anniversary, Elarbee Media would like to recognize all of those who have served, and who continue to serve this country. Our sincere thanks for your courage and sacrifice.
Throwback Thursday J&B Bottle Tree
12/04/2014
For Throwback Thursday, Elarbee Media is highlighting a vintage print ad. Here is a simple but elegant J&B ad with the scotch bottles stacked as a Christmas tree. Repeat the image. Repeat the name. Tie in with the holiday theme. All good! What is your favorite Christmas print ad? We’d love to see it. Vintage or modern, we want your feedback.
Wit & Wisdom Wednesday Mark Twain on the Majority
12/03/2014
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark TwainIt's Wit & Wisdom Wednesday at Elarbee Media. Mark Twain offers us both on a platter with this quip about embracing the majority. His wit is timeless because it reflects on the nature of people, not on specific issues.
What does this have to do with business? If you are doing what everyone else is doing, you need to pause and reflect. In marketing innovation is crucial. Keeping up with the pack means you are already behind. If everyone is doing it, the competitive advantage has already passed. So how do you embrace new opportunities without throwing money down the toilet? Test. Test small and test often. Test odd and innovative channels. Test.
Art Tuesday Farewell to Our Old Office Themes
12/02/2014
It is Art Tuesday at Elarbee Media. When we first set up this office space, we created offices using unique color palates. The "Black and White" office has pops of red, the "Tiger" office is brown and orange, and the kitchen is acidic green. We are excited to announce that we will be upgrading our space and expanding our offices at the first of the year. Before we leave here, I will be posting "Farewell office!" shots of each of the different color schemes.
Moving is an adventure, and always an opportunity for growth as well as editing. We cannot wait!
Art Tuesday Pirate Turkey
11/25/2014
It's Art Tuesday at Elarbee Media and in honor of Thanksgiving, we have chosen to highlight this stunning work by Rache Elarbee titled "Pirate Turkey". If you look closely, the turkey has a patch on one eye. At Elarbee Media, we are thankful for these small treasures!
Cocktail Friday The Smoking Gun
11/21/2014
It’s Cocktail Friday at Elarbee Media. Today we have a full day photo shoot for our client Black Creek Precision. Here is a fitting cocktail recipe for today “The Smoking Gun”. We’ll save this for later to be safe.The Smoking Gun
Two notoriously assertive ingredients—scotch and Fernet Branca—balance each other out in this flavorful after-dinner sipper. “It’s a drink you can hunker down with,” says Mark Allen. “I love how it has such a warming effect, even though it’s served ice-cold.”
2 oz. Islay or other peaty scotch (Allen uses Laphroaig 10-year)
3/4 tsp. Fernet Branca
1/2 tsp. brown sugar cordial (see below)
2 dashes Fee Bros. whiskey barrel-aged bitters
Cracked ice
Tools: mixing glass, barspoon, strainer
Glass: small scotch or cocktail glass
Garnish: mint leaf
Stir all ingredients and strain into a chilled glass. Garnish.
Mark Allen, Red Feather Lounge, Boise, Idaho
Product Photography Fun Gun SHoot
11/21/2014
It can be so much fun to work outside of your comfort zone. Today's photo shoot was one of those lucky days. Today,the Elarbee Media team learned quite a bit about flag protocol in advertising, verifying that the magazine you have in your staged shot actually matches the caliber of the weapon, and volumes of information about tactical weapons as a category. We have some great raw material to work with. Look for our new full color ad campaign launching in Shot Show issues of tactical title
Throwback Thursday Kelly Elarbee
11/20/2014
On a lighthearted note this week for Throwback Thursday, here I am in March 2002 in Jezebel Magazine (Now part of the Modern Luxury Group).www.modernluxury.com/jezebel “Plus ça change, plus c'est la même chose” - except for the triplets of course.