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    Let's Talk About Stuff.

Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.


Blog Image for Throwback Thursday Kelly Elarbee

Throwback Thursday Kelly Elarbee

11/20/2014
On a lighthearted note this week for Throwback Thursday, here I am in March 2002 in Jezebel Magazine (Now part of the Modern Luxury Group).www.modernluxury.com/jezebel “Plus ça change, plus c'est la même chose” - except for the triplets of course.

Blog Image for Wit & Wisdom Wednesday Warhol on Art and Business

Wit & Wisdom Wednesday Warhol on Art and Business

11/19/2014
“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” Andy Warhol

Stunning as it is, Andy Warhol, pictured here in a cowboy hat, has one of the most remarkable business quotes out there. Unashamedly capitalistic in his approach and certainly talented, he nails it with language. And who doesn’t envy his approach to hair-styling?

Blog Image for Art Tuesday Leaves and the Power of Color

Art Tuesday Leaves and the Power of Color

11/18/2014
It’s Art Tuesday at Elarbee Media. “Leaves” is a black and white etching, that is then over-painted. Atlanta artist Marjorie Bowers achieves a photographic effect with her extremely detailed execution. Her pop of red makes the background almost “feel” frigidly cold, a perfect match for our weather here today. 

In advertising, color also makes a huge impact on response. Focused color to enhance the call to action and overall color to stand out in a crowded media space are devices of the direct response creative professional. The use of color does create a “feel”, and can also impact brand resonance. Before you jump in with both feet make sure your color choice and placement are tailored to your audience. Focus groups, and small circulation test cells are a must before you align yourself with a particular color. Always keep in mind that there are tones within the colors too. Red is not Red is not Red.

Blog Image for Elarbee Media Joins the GRA, Georgia Restaurant Association

Elarbee Media Joins the GRA, Georgia Restaurant Association

11/17/2014
Elarbee Media is now a member of the GRA, Georgia Restaurant Association. We look forward to expanding our advertising support of both local and national footprint restaurants, from quick serve to fine dining. See you at the next event.

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Blog Image for Business Travel 21 Club

Business Travel 21 Club

11/15/2014
Food is one of the balms to a business traveler's weariness. After a very long week, I can reflect back that the burger at 21 Club is still one of my favorites. Here it is with cheese and bacon. 

Elarbee Media salutes all of you road warriors out there making it happen.
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Blog Image for Art Tuesday Yarn Art

Art Tuesday Yarn Art

11/12/2014
 Its Art Tuesday at Elarbee Media. We thought we would go interactive on this week's post. This is a piece of art we have over our sofa in the lobby. Who else loves yarn art?!

Blog Image for New Website Launch Tat3dUSA

New Website Launch Tat3dUSA

11/10/2014
Elarbee Media is proud to announce the launch of a new brochure site for Tat3DUSA. Tat3DUSA offers three dimensional training dummies for the military and law enforcement communities. They also produce lightweight models for shooting ranges, and personal use. We are excited to partner with them as they roll their products into the US market.

Blog Image for New Website Launched AutoHelpine

New Website Launched AutoHelpine

11/05/2014

Elarbee Media is proud to announce the launch of another new client website AutoHelpLine.com.


Blog Image for Happy Holiday it is Halloween

Happy Holiday it is Halloween

10/31/2014
Elarbee Media wishes everyone a safe and happy Halloween!
Tags: Holiday

Blog Image for Happy Halloween - Cocktail Friday

Happy Halloween - Cocktail Friday

10/31/2014
It is Cocktail Friday at Elarbee Media. We are excited to share a Halloween inspired cocktail with you that also allows us to celebrate our new relationship with Tat3dUSA, manufacturer of tactical training equipment - including zombie heads. The Zombie 1 oz Unsweetened Pineapple Juice, Juice of 1 Lime Juice of 1 Orange 1 tsp powdered sugar ½ oz. Apricot Brandy 2 ½ oz. Light Rum 1 oz Jamaican Rum Passion Fruit Syrup ½ oz of 151-proof Rum That is one sweet and loaded cocktail, but we are celebrating. Watch for more as we launch their new US website and ad materials in the coming weeks.