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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
October 27th is American Beer Day!
10/27/2014
How awesome it is to have a holiday celebrating something so easy to love! As an advertising agency, Elarbee Media recognizes the contribution the Brewing industry makes to our overall health (as an industry, not our personal livers). From the tear- jerker ads with the Clydesdales, to the debate on Tastes Great vs. Less Filling they show us how branding should be done. Some beer ads are so resonant with our sense of ourselves as Americans that they appeal even to those that don’t imbibe. I’m thrilled to raise a toast to American Beer, and all that it has done for the American advertising community. Here’s to American Beer!
Wit & Wisdom Wednesday Will Rogers The Right Track
10/22/2014
“Even if you're on the right track, you'll get run over if you just sit there.” Will RogersSometimes when you hear the truth, it smacks you in the face. Hard. This quote represents to me the keen distinction between talk and action. Without action to follow through, talk is just noise. I’ve been in a lot of great conversations lately, so it will be interesting to see who follows through and who gets “run over”.
DMA Convention
10/18/2014
Counting down to San Diego....see you at the DMA.
Cocktail Friday Oktoberfest
10/17/2014
It’s Cocktail Friday at Elarbee Media. We are sad to have to put away our Oktoberfest steins and our dirndls for another year. To our German clients colleagues and friends, we want to leave you with one final Prost! before we close it out.
Wit & Wisdom Wednesday John Wayne
10/15/2014
“Courage is being scared to death but saddling up anyway.” John WayneWell, doesn’t that say it all? It becomes very easy in life to fail by simply not starting. The reasons for delay are too numerous to mention. Having the courage to “saddle up”, even if you have to re-direct along the way, is the key. Go get ‘em American entrepreneurs!
Art Tuesday Sculptor Ivan Baliey
10/14/2014
It’s Art Tuesday at Elarbee Media. We are lucky to have enough space in the office for a few pieces of sculpture among our favorite art selections. This piece is by the late Ivan Bailey of Georgia. The sculpture is of a snail crawling on an onion. It reminds me that slow growth is sustainable growth.
Happy Holiday it is Canadian Thanksgiving!
10/13/2014
Elarbee Media wishes all of our Canadian friends, colleagues and clients a Happy Thanksgiving!
Wit & Wisdom Wednesday Napoleon
10/08/2014
“A leader is a dealer in hope.” Napoleon Bonaparte. While I compulsively credit the French on all thing culinary and all things wine, it is a rare day when I credit the French on business. While Napoleon may not be a strictly “business” translation, running an army, running a country and running an empire are all fairly strong skill sets, and ones that I admire as a business person. When I come across natural leaders in my business life, I am always drawn by their charisma. I also remark that they are very infrequently the people with the highest ranking title in the organization. To deal in hope, you have to start with empathy.
Art Tuesday Knabstrup Pottery
10/07/2014
It’s Art Tuesday at Elarbee Media. Today’s selection is this mid-century Danish earthenware platter from Knabstrup pottery. Who doesn’t love Danish Modern? I know I do, but that is likely because I grew up with it all around me. This platter is simple in form and simple in design. It is both earthy and honest. When you hold it you know someone else’s hands have touched it before yours. There is a sense of continuity in some pieces of art, like this one, that makes them comforting and that shouts of their integrity. In business, your character is your art piece. What will it shout?
Cocktail Friday Mr. Boston's
10/03/2014
It’s Cocktail Friday at Elarbee Media. Today we would like to pay tribute to an iconic “friend”, Mr. Boston. This classic red and black book reminds us that no matter how knowledgeable and worldly you are, sometimes you simply have to refer to an expert. Your cocktails will taste better that way.For businesses, trying to keep all-things in house can backfire. Hire in experts that you use when needed and don’t have to add to your payroll. Get your outside expert to pay for the cocktails. Between that and the business advantage you can’t lose!