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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
C&D County Media
05/27/2014
Country singer Kip Moore tells us there is “Somethin' 'Bout A Truck." We agree. The image of a pick-up truck evokes thoughts of rural America, of farmers, cowboys and of fields. These days, you also see suburban moms and men in ties behind the wheel, but in terms of sheer imagery, it is the rural market that comes to mind. In print media, reaching the rural market can be a difficult task to accomplish with efficiency. But with proper planning and research, it can be done. Keeping an open mind as to the media channels you use is vital; reaching the rural market requires a carefully crafted media plan. Let us help you reach the audience that believes there is “Somethin' 'Bout A Truck."
Cocktail Friday Shake Things Up
05/16/2014
At Elarbee Media, we like to shake things up. Like a well-crafted cocktail, a successful marketing plan requires a precisely measured amount of components.Not all clients have the same needs, goals or budgets, so we tailor our “recipe for success” to suit each clients’ individual needs. To create a media plan that works, we combine equal parts research, planning and knowledge to produce a perfectly proportioned and unparalleled “recipe” for our clients. #CocktailFriday
Throwback Thursday Celebrity Endorsements
05/15/2014
It’s #ThrowbackThursday! This print ad from 1967 features our favorite James Bond, Sean Connery. Celebrity endorsements became extremely popular in the 1950s and 1960s as marketers saw great value in hitching Hollywood’s biggest film stars to their brand. And who wouldn’t buy bourbon from a face like Sean Connery’s? But are celebrity endorsements still effective in today’s world? All signs point to yes... “Recent studies of hundreds of endorsements have indicated that sales for some brands increased up to 20% upon commencing an endorsement deal.” Check out this article to read more about celebrity endorsements →http://bit.ly/1dSfZIa
Art Tuesday Dead Fish Go With the Flow
05/13/2014
These glass fish sit in the Elarbee Media office as a reminder of one of our favorite quotes about life and how we conduct business: “Only dead fish go with the flow.” What are some of your favorite inspirational business quotes? #ArtTuesday
Cocktail Friday Do You Swizzle?
05/09/2014
Do you swizzle?Out of the many collections we house here at Elarbee Media, there is one that shows an exceptional amount of whimsy: our swizzle stick collection.Because swizzle sticks are for stirring, if they were designed simply for function, they would be very boring. This week’s office cocktail item(s) are our glass vegetables, the perfect swizzle sticks for the final stir of a Bloody Mary or Bloody Caesar prior to presentation.For the uninitiated, a Bloody Caesar is a Bloody Mary with Clamato Juice rather than straight tomato. (Yes, that is clam juice). This cocktail is a favorite of Montrealers; when combined with a large serving of Poutine, it makes an excellent hangover cure.Tell us what you favorite cocktail is that needs to be stirred!#CocktailFriday
Art Tuesday Creativity in Business
05/06/2014
"Creativity has to be fostered and learned, rather than mandated or prescribed. Seen this way, the art world has plenty of problem-solving lessons that can be applied to the world of business." #ArtTuesdayhttp://ow.ly/vPd9L
Winston Churchill on Business
05/05/2014
In Georgia we like bulldogs. Here is a lesser known quote from our favorite “Bulldog” about business:“Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon.” - Winston Churchill.At Elarbee Media, we embrace the best of the past, and look to the future while “pulling the wagon."
Cocktail Friday ROI Recipe
05/02/2014
It's #CocktailFriday!We don’t love measuring our alcohol pours at Elarbee Media, but we do love measuring media results - especially ROI (Return on Investment)!According to Wisegeek- “using a jigger is only one of many different ways to measure alcohol, and it tends to go in and out of fashion as times change. Some people think that bartenders who meticulously measure out each shot are being stingy, while others see such precision as a mark of respect for the art of cocktail blending. Another school of thought teaches that careful measurements belong only novices, on the assumption that more experienced mixologists should be able to get the right ratio without even trying.”Test your skills by mixing the following drink – we have lovingly named the ROI.ROI Recipe:Start with premium vodka (That you have of course negotiated down to the price of standard well brand)Fill a high ball glass with crushed icePour 3 fingers of Vodka (Double jigger over ice- or three singles if neat)Add the juice of 1 whole lemonAdd 1 tablespoon of honeyAdd 2 dashes of bittersTop with a splash of tonicSwizzle and serveWant to weigh in on measuring versus free-pour, or on measuring media? We’d love to hear your comments.
Art Tuesday Art in Advertising
04/29/2014
"Artworks and artists are increasingly becoming elements of advertising campaigns, not only for products and services aimed at the types of older, affluent consumers who have traditionally been patrons of the arts, but also for products and services seeking to reach consumers in their 20s and 30s who are already making art part of their lives." #ArtTuesdayhttp://ow.ly/vPcra
Commitment to Clients
04/28/2014
Peaches - and the importance of keeping up old things & values. This past weekend, I saw peaches in abundance growing on trees that people had told me to abandon. Those trees would "never come back," they were "too far gone to save." They were wrong. The peach trees are thriving and bearing fruit. Like the peach trees, some old ideas are worth salvaging: customer service, commitment to clients, and a true belief in business partnership. At Elarbee Media, we will always believe that the effort to foster those values is worthwhile. We believe that nurturing those ideas will also bear fruit.