Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday: Making Art & Making Friends
Throwback Thursday: Spooky Scary Smirnoff
Wit usually comes from the combination of two pieces of information that don't immediately seem to be related. In this ad, Smirnoff uses the trend of drinking Bloody Marys in the spirit of Halloween to relate to their audience. Smirnoff also creates interest by flipping our immediate thoughts about monsters; showing Frankenstein sitting at the edge of the chair in fear of the drink underneath; a scared-y monster. By taking the context of an old idea; flipping it; combining it with a trend; and relating it all to their product, Smirnoff creates a humorous, light-hearted advertisement that easily sticks with the consumer.
I know what were having for Cocktail Friday!
Octoberfest Cocktail Firday
60's Art Nouveau
I'd Beavery happy to help you.
Beavers are in the Creative and caring quadrant. They like to see the big picture, are imaginative, forward-thinking, organized, and hard working - occasionally Beavers neglect themselves in favor of being helpful, so they need looking after.
We will be looking after our newest Beaver closely. Artist Jon Deuschele from Zimbabwe was in the area and available to create this beautifully simple interpretation. Having never before seen this North American flat tailed semi-aquatic mammal, I think he captured it perfectly. Thank you Jon. Hop over to Instagram for a look @jondeuschle
Reduce Reuse Re: LOOM
We are lucky to find a home for our fabric remnants, but to know that they are making a difference in the lives of so many is an added boon. A quick drive by intern Liam, and our burden became another's blessing. Thanks so much to Lisa Wise for her help in getting our fabric where it needs to be. Check out www.reloom.org for more info on this great organization.
Sometimes it’s a Doodle
Today is Wit and Wisdom Wednesday at The Specialist Works US and we are trying to push through hump day.
Things can get pretty hectic at TSWUS; sometimes you start working on one thing, and as the week goes by you find yourself working on multiple unrelated projects with each of them demanding your best efforts. Those days can quickly evolve into mayhem. What is there to do?
Sometimes the answer is writing down the random words from your stream of consciousness; messing up your hair and combing it back into place; finding different ways to arrange your notes; or a simple doodle. The most important thing is to do something that requires some level of effort, but no specific result.
Often times we think that art needs to be something grand or beautiful; true and timeless. But art can also be something we do to forget about where we are -- an escape. It doesnt need to be anything displayed in a museum or shown on the big screen. This art is the kind we make so that we may vacate from our daily demands and return with a new perspective on problem-solving.
Profit With A Purpose - RMC Round 2
Pushing out good karma one donation at a time!
National Hug your Boss Day
Many studies have shown that having a good, positive leader can make all the difference in a working environment. Statistics tell us, that the majority of people leave a job more frequently due to not getting along with their employer; and that people working for a boss they enjoy tend to be happier, more productive and loyal, compared to people who work for higher pay with a boss they do not like.
Cultivating a constructive and progressive work environment is no effortless feat either. There is so much that we need to manage, organize, and maintain in order; all at once. In business especially, our work day is often times nowhere near finished when we leave the office and head home. It is a job that takes copious amounts of patience, leadership skills, motivation, and just plain heart.
So make sure to show your boss some well-earned appreciation, if not with a hug then at least with a cocktail, TSWUS style. Please remember to drink responsibly and hug your boss responsibly.
Wit & Wisdom Wednesday - Francis Quarles on Rest
"Put off thy cares with thy clothes; so shall thy rest strengthen thy labor, and so thy labor sweeten thy rest."
-Francis Quarles
It is Wit and Wisdom Wednesday at The Specialist Works US and today, were still not done with labor day. The three-day weekend provided us with some much-needed rest. It can be difficult sometimes to go from work to rest and then back to work again. It is often easy to forget about one while focusing on the other.
Having a balance between work and rest in critical, especially in business. Our greatest thoughts and ideas come when we are not focused on them; when we arent trying to force them. Inversely, knowledge without action is practically useless.
So while it may have been a quick holiday weekend, TSWUS is back and ready to get ourselves in gear.