Our Blog

Sometimes it’s a Doodle

What art offers is space a certain breathing room for the spirit. -John Updike

Today is Wit and Wisdom Wednesday at The Specialist Works US and we are trying to push through hump day.
Things can get pretty hectic at TSWUS; sometimes you start working on one thing, and as the week goes by you find yourself working on multiple unrelated projects with each of them demanding your best efforts. Those days can quickly evolve into mayhem. What is there to do?
Sometimes the answer is writing down the random words from your stream of consciousness; messing up your hair and combing it back into place; finding different ways to arrange your notes; or a simple doodle. The most important thing is to do something that requires some level of effort, but no specific result.
Often times we think that art needs to be something grand or beautiful; true and timeless. But art can also be something we do to forget about where we are -- an escape. It doesnt need to be anything displayed in a museum or shown on the big screen. This art is the kind we make so that we may vacate from our daily demands and return with a new perspective on problem-solving.

Profit With A Purpose - RMC Round 2

At TSWUS we are always looking for ways to give back to the community that are meaningful and aligned with our corporate philosophy. Our local Ronald McDonald House is a perfect fit for both. Last week we collected items off of their wish list in honor of Stephanie's Weigle's birthday and delivered them this week. Our donation of snacks, laundry soap, individual dinners and cleaning supplies may not change the world, but it should help make a tough time better for the families that have to stay there. 
Pushing out good karma one donation at a time!

National Hug your Boss Day

an>It is Cocktail Friday at The Specialist Works US and it is also National Hug your Boss Day. Talk about an interesting mix.

Many studies have shown that having a good, positive leader can make all the difference in a working environment. Statistics tell us, that the majority of people leave a job more frequently due to not getting along with their employer; and that people working for a boss they enjoy tend to be happier, more productive and loyal, compared to people who work for higher pay with a boss they do not like.
Cultivating a constructive and progressive work environment is no effortless feat either. There is so much that we need to manage, organize, and maintain in order; all at once. In business especially, our work day is often times nowhere near finished when we leave the office and head home. It is a job that takes copious amounts of patience, leadership skills, motivation, and just plain heart.
So make sure to show your boss some well-earned appreciation, if not with a hug then at least with a cocktail, TSWUS style. Please remember to drink responsibly and hug your boss responsibly.

Wit & Wisdom Wednesday - Francis Quarles on Rest

"Put off thy cares with thy clothes; so shall thy rest strengthen thy labor, and so thy labor sweeten thy rest."
-Francis Quarles

It is Wit and Wisdom Wednesday at The Specialist Works US and today, were still not done with labor day. The three-day weekend provided us with some much-needed rest. It can be difficult sometimes to go from work to rest and then back to work again. It is often easy to forget about one while focusing on the other.

Having a balance between work and rest in critical, especially in business. Our greatest thoughts and ideas come when we are not focused on them; when we arent trying to force them. Inversely, knowledge without action is practically useless.

So while it may have been a quick holiday weekend, TSWUS is back and ready to get ourselves in gear.

Labor Day

'Without labor nothing prospers'.  ~Sophocles

Our offices are closed in observance of the Laor Day Holiday - Sorry Sophocles! 

Cocktail Friday: Beer for the Boys

"Lager beer kegs... mounted in every conceivable place."  A quote from a description of the first Labor Day post-parade party.  The Central Labor Union, the Jewelers Union of Newark Two and 20,000+ friends and family helped celebrate the strength and contribution of the American worker that first Labor Day. While we arent marching in a parade this morning, we laborers will celebrate, and beer will be part of that celebration. The two tall boys in our fridge are total Americana.  Coors Light, to honor our vacationing leader, and Budweiser, the King of Beers, There is something undefinable that connects the American worker with a tall cold one at the end of a hard day. Even if the work is fairly easy, and we are shutting down at lunch for the long weekend. Have fun, be safe, Happy Labor Day.

THROWBACK THURSDAY - A PIECE OF THE SUN

div>It is throwback Thursday at the Specialist Works US and today we are bringing out the shades and sun lotion for one last weekend in the sun. Labor Day typically marks the beginning of the school year and the cultural end of summer. We tend to put a high priority on our work and not enough importance on leisure. Fortunately, Labor Day is finally here to remind us (and force some of us) to take a break. The first Monday of every September aims to celebrate the efforts of American workers that have made the US into the strong, prosperous country it is today. Labor Day, for many of us, is the last chance we get to go out and enjoy the vibrancy and liveliness of the summer before we go back to work. The sun tan lotion goes back into the bottom drawer and the seasons start to change. We are all very familiar with Coppertones Jodie Foster ad: the little girls dog coincidentally exposing her abrupt tan line, displayed at the bottom of this ad. Instead, we thought this ad was more fitting for the spirit of Labor Day. Whether youre celebrating at the park, the beach or simply relaxing at home, remember to enjoy yourselves and Get yourself a piece of the sun. 

Profit With A Purpose - Ronald McDonald House

Today in celebration of one of our clients milestone birthdays, we decided to take on a charitable initiative in his honor. Our local Ronald McDonald house was the recipient of 3 cases of food from their wish list, along with magazines for the parents to help with the long waits at the hospital. We are excited to start contributing regularly as an office to our local branch. Assisting the families of sick children is an initiative we can embrace without hesitation. We are sure he will also appreciate the focus on children that he inspired. 

Art Tuesdays - Goodbye for now

It is Art Tuesday at the Specialist Works US and today I, Ben the Canadian temporary import worker, am once again breaking the fourth wall of internet blogging. On this day, we would like to highlight our personal contribution to the world of contemporary art, a movement we call post-photoshopism. We snapped this group selfie with our in-house TSW US selfie stick. Unfortunately, Stephanie and Ryan were unable to be there, but the magic of modernity has made it possible to include them in the moment.

The last time I wrote plainly as my true self I was here to say hello. Now I am here to say goodbye. My months in Atlanta have been a blast. The people in this city are vibrant, energetic, and incredibly friendly. Whether its the diversity of Ponce City Market, the authenticity of the Old Fourth Ward, or the luxury of Buckhead, the ATL has a niche for everyone. My time at TSW US has been incredibly powerful. In addition to immersing myself in the brands of our clients, I was able to meet some wonderful people in the media industry and expand my understanding of print advertising. This would not have been possible without the support of the entire office. So to a city and people I can not wait to revisit, adios Atlanta!

Cocktail Friday - Sake, Snacks, Surprise

It is Cocktail Friday at the Specialist Works US and today we are sipping sake. Or shooting it, whatever your preference. We're enjoying this delicious Japanese rice wine with our box of freshly delivered Japanese snacks. Every month we receive a box from Japan Crate packed with interesting and tasty candies, and we're always pleasantly surprised by what we find. This month featured sweet animal crackers, coffee-flavored hard candy, and caramel covered pretzels. Japan Crate is just one of many startups using the power of the internet to make things easier for consumers, and profitable for venture capitalists. Subscription services like Harry's, Hello Fresh, and Graze are some of our favorites!

With out having to maintain a brick-and-mortar store, and with much of the process being automated, subscription services enjoy substantially lower overhead than traditional companies. The services integrates themselves into consumers lifestyles, resulting in consistent and habitual purchases. With many of these brands, the time saved is the most important aspect of the process, whether it's search time, cooking time or consumption time. Millennial consumers especially, in search of a better work-life balance, value the flexibility and will happily trade time spent cooking for time spent living. Definitely an idea we subscribe to!