Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
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Art Tuesday: Gifts and Gimbap
It is Art Tuesday at The Specialist Works US and today we are highlighting abstract art from a local artist. Some time ago, a Korean restaurant where I used to frequently eat closed down, and being a regular they decided to leave one of their paintings with me. It was created by the owner's daughter, and we love the way the that the broad pastel brushstrokes blend into each other, weaving over and under its neighbors to create a rich, deeply textured canvas.
The restaurant sold food, and we sell advertising, but both of our businesses are enriched by the presence of this painting. Our team at TSWUS comes from a wide range of disciplines, with backgrounds in psychology, art, politics, tech, marketing, and hospitality. We have all tried our hands in different careers and businesses - some of which, like the restaurant, are now closed and a part of the past. But we are individuals who are adaptive and creative, so we adapted and created new chapters. Stay sunny and keep an eye on the big picture! As you can see here, it is actually massive (Chick-fil-A Pez dispenser shown for scale).
Tombstones for Media - Union Jack
Cocktail Friday - International Beer Day
Wit and Wisdom Wednesday - Jean-Paul Satre on Honesty
Telling the truth is a two way street. For the teller, there is a certain intangible moral capital that they gain. It allows them to meet reality head-on and be somewhat objective about the world. Being honest doesn't just provide a fuzzy feeling, but also tangibly helps you achieve your goals. Understanding where you stand allows you to better orient yourself towards where you want to go.
For the person being told, the truth is an olive branch that allows us to connect with the teller. It shows that they treat us with respect and that they have enough confidence in us to share their world. This in turn results in stronger trust, increased interactions, and higher amounts of happiness from these interactions.
Advertising is the same. As brands become more integrated into our daily lives, consumers are in turn expecting more from the way they are being marketed to. Millennials especially, seek genuine interactions with brands and dislike dishonesty. Be big enough to treat consumers like people, tell them the truth, and most importantly, listen to their response.
Art Tuesday - Aubrey Beardsley
Spotlight Saturday - Desiree Metzger
Cocktail Friday - Southern Summers
This collection of vintage cocktails, best enjoyed in a coupe, is charmingly creative. The creations bring us back to summer afternoons spent in our garden watching the sun set over the hills of Georgia. In honor of this memory, we would like to highlight a cocktail from the book conceived by Brian himself, the Alabama Summer. See the recipe below. Cheers! #thecoupelife
3 oz. fresh watermelon juice
1.5 oz Tito's Handmade Vodka
.5 - .75 oz Campari
.5 oz fresh lime ljuice
1 - 2 oz chilled sparkling water
In a cocktail shaker filled with ice, add watermelon juice, Campari, and lime juice. Shake to combine, and strain into a coupe glass. Top with sparkling water, and garnish if desired.
Throwback Thursday - Dr. Pepper
This ad very closely mirrors the marketing philosophy that we practice at TSW US. Through brand-response, our ads both push product and bolster brand image. The art reminds us of the Dos Equis Most Interesting Man in the World, and the copy is akin to a buddy nagging you on to do something exciting in a crowded cafeteria. The bold imagery, clever copy, and clean execution almost has us reconsidering our allegiance to Coke. Almost.