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Happy Birthday Parry Jones

The Specialist Works US wishes our very own Parry Jones a Happy Birthday!

Cocktail Friday - Good Old Fashioned Innovation

It’s Cocktail Friday at The Specialist Works and today we’re reflecting on our roots. In the new and exciting age of data, traditional and old fashioned methods matter more than ever. Whether it’s knowing your customer, or finding the sweet spot between over and underexposure, precision is key in running an effective campaign. The best cocktail is when the sharp taste of the liquor dances smoothly with the sweetness of the syrup and the light flavor of the fruit. A marketing mix is most efficient when your placements complement each other, first attaining awareness, then interest, then intent. Interacting with customers across multiple touchpoints creates a halo effect and the brand as a whole is seen in a better light. Even the best cocktail is left untouched if the drinker is kept in the dark. Cheers!

Throwback Thursday - Cocktail Party

We thought we would follow up our The Specialist Works US launch cocktail party with a vintage cocktail party themed ad. This ad for Seagram's VO is a great example of a classic advertising deployment, the use of snobbery to sell product. While elitism in real life is a turn off, it sees to be a consistent device in ad campaigns.  Is that because we are all secretly pressed to the glass looking in and wanting to be part of the hip crowd? 
If you joined us last night, consider yourself hip. The Specialist Works US is as the ad says" Known by the Company it Keeps" , and we are thrilled with who that encompasses. 
Cheers Friends! 

On the Bus Cocktail Party

COME JOIN US ON THE BUS!
Its Art Tuesday at The Specialist Works US. Today, because it is also our launch party, we are highlighting our new Bus painting. If you’re coming for cocktails, follow the Bus out of the elevators to our office suite. 
After this evening, we will be hanging the Bus in our regular collection. The Bus is latex on wood, and was created by Rowan Moore to celebrate the launch of TSW US.
Cocktails 5-9 
6100 Lake Forrest Dr
Suite 400A
Atlanta, GA 30328

It's a Party

Friends and Colleagues,The time has come to welcome the British Invasion! After months of preparation, Elarbee Media has officially become The Specialist Works US. Headquartered in London, The Specialist Works has been named the top Insert House in Europe. We will be working with multiple UK clients including Charles Tyrwhitt, The White Company, Boden, and Small Bone in the North American marketplace. We are thrilled to invite you to join us in celebrating our merger with our friends from across the Pond. Our UK COO, Parry Jones, will be in town to meet and mingle as well. Come join us in raising a glass (or two) to our new venture!Cheers!

Brand-Response

Getting ready for tomorrow's launch party with some"branded" water bottles in our "brand" colors. That is a lot of "brand" for a company that focuses on ROI. Because we have changed, we've decided to launch both the new company and a new phrase: "Brand-Response". All of the value drivers of brand, and the returns of Direct Response. Brand Response. It is catchy,

Cocktail Friday: Safety First

Here at The Specialist Works US we take our safety seriously. As the weekend approaches we are happy to unwind with a nice cocktail. We are sure to unwind safely.  So raise a glass to warm nights and cold drinks and enjoy your weekend! Don\'t forget: ADVERTISE RESPONSIBLY.

Cheers!

Happy Holidays - It is Independence Day

Why is our US office closed? As we are now part of a larger international family, we thought it advisable to highlight why our offices are closed on certain holidays that are not observed across all of our territories.
In a concise recap from History.com: "July 4th has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations goes back to the 18th century and the American Revolution (1775-83). In June 1776, representatives of the 13 colonies then fighting in the revolutionary struggle weighed a resolution that would declare their independence from Great Britain. On July 2nd, the Continental Congress voted in favor of independence, and two days later its delegates adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson. From 1776 until the present day, July 4th has been celebrated as the birth of American independence."
The Specialist Works US offices are closed in celebration of Independence Day. We wish everyone a happy and safe celebration of the birth of the this nation.

Facebook Announces Changes

Big news for public pages and businesses that post content to Facebook and rely on this outlet for publicity. In what will be a serious change in visibility for businesses and public pages, Facebook is adjusting the algorithm used to show non-personal updates and posts. Undoubtedly, this will affect the traffic gained by companies and pages that share content to their followers. This will be something media outlets and vendors will be forced to adjust to since so much marketing and PR occurs via Facebook. So, prepare yourself for more cats and babies and fewer headlines about the Kardashians. https://lnkd.in/eM6p39N

Throwback Thursday - United Airlines and New Orleans

It is Throwback Thursday at The Specialist Works US and today we have selected a 1960s ad for United Airlines (featuring New Orleans) to highlight. Interesting in its bold graphics and colors, we love the presentation. In looking at the ad though, we have to ask ourselves if focusing on the destination rather than the service you are selling the right call for the advertiser.

Destination envy may be the emotional trigger to call someone to action to book a trip, but is the strength of the messaging for United sufficient to make the connection? I want to go to New Orleans, but do I want to go there on United? While we normally embrace the clean format of ads, we think this may be a miss.