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Brand-Response

Getting ready for tomorrow's launch party with some"branded" water bottles in our "brand" colors. That is a lot of "brand" for a company that focuses on ROI. Because we have changed, we've decided to launch both the new company and a new phrase: "Brand-Response". All of the value drivers of brand, and the returns of Direct Response. Brand Response. It is catchy,

Cocktail Friday: Safety First

Here at The Specialist Works US we take our safety seriously. As the weekend approaches we are happy to unwind with a nice cocktail. We are sure to unwind safely.  So raise a glass to warm nights and cold drinks and enjoy your weekend! Don\'t forget: ADVERTISE RESPONSIBLY.

Cheers!

Happy Holidays - It is Independence Day

Why is our US office closed? As we are now part of a larger international family, we thought it advisable to highlight why our offices are closed on certain holidays that are not observed across all of our territories.
In a concise recap from History.com: "July 4th has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations goes back to the 18th century and the American Revolution (1775-83). In June 1776, representatives of the 13 colonies then fighting in the revolutionary struggle weighed a resolution that would declare their independence from Great Britain. On July 2nd, the Continental Congress voted in favor of independence, and two days later its delegates adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson. From 1776 until the present day, July 4th has been celebrated as the birth of American independence."
The Specialist Works US offices are closed in celebration of Independence Day. We wish everyone a happy and safe celebration of the birth of the this nation.

Facebook Announces Changes

Big news for public pages and businesses that post content to Facebook and rely on this outlet for publicity. In what will be a serious change in visibility for businesses and public pages, Facebook is adjusting the algorithm used to show non-personal updates and posts. Undoubtedly, this will affect the traffic gained by companies and pages that share content to their followers. This will be something media outlets and vendors will be forced to adjust to since so much marketing and PR occurs via Facebook. So, prepare yourself for more cats and babies and fewer headlines about the Kardashians. https://lnkd.in/eM6p39N

Throwback Thursday - United Airlines and New Orleans

It is Throwback Thursday at The Specialist Works US and today we have selected a 1960s ad for United Airlines (featuring New Orleans) to highlight. Interesting in its bold graphics and colors, we love the presentation. In looking at the ad though, we have to ask ourselves if focusing on the destination rather than the service you are selling the right call for the advertiser.

Destination envy may be the emotional trigger to call someone to action to book a trip, but is the strength of the messaging for United sufficient to make the connection? I want to go to New Orleans, but do I want to go there on United? While we normally embrace the clean format of ads, we think this may be a miss. 

Art Tuesday - Lino Cuts

It is Art Tuesday at The Specialist Works US and we are featuring one of our favorite executions, the Lino Cut! This rose and skeleton imagery will fall into our Tombstones for Media collection, but we wanted to highlight it as a piece of Art first. Bold graphics in black and red are reminiscent of the spot color used in older newsprint ads. The juxtaposition of the beauty of the rose, and the severity of the skeleton is shocking. It will turn some people off at a glance. When you look closer though, the detail of the bird skeleton is actually quite beautiful. This piece brings the question to the forefront: “Do shock campaigns turn off buyers or make them think and look further?” 

Art Tuesday - The Summer Solstice

Today, June 21st is the longest day of the year. The Summer Solstice marks the change in seasons abut it also represents a point in the year after which all other days will be shorter. Time is a thief. 

Seasons are thieves, but they are also times of rebirth, change, and in all of their power there is stark beauty. The change into summer from spring is much like our recent change to being part of a larger business family - very full of light. 

To celebrate this "brightest" day of the year, we have selected our sunniest art piece for Art Tuesday. This pottery piece is on the verge of kitsch, and stretches our concept of Art, but the ruddiness of the clay made us love it for its tactile character. Shine On! 

Press Release TSW acquisition of Elarbee Media

The Specialist Works Acquires US Agency Elarbee Media   -Agency expands growing portfolio with first US acquisition -
London 16th June: Award-winning media agency The Specialist Works (TSW) has acquired a majority stake in US digital, print and product agency Elarbee Media, it was announced today.   The deal represents further progress in The Specialist Works’ strategic objective to become the first global performance media network.   Elarbee Media will be re-branded as The Specialist Works from Friday 17th June and will be led by President of Elarbee Media, Kelly Elarbee, working closely with CEO and Founder of The Specialist Works, Jim Lewcock in the UK.     TSW and Elarbee Media have been working in partnership for a number of months prior to the acquisition, with TSW UK clients Charles Tyrwhitt, Boden and The White Company already accessing the US market via Elarbee Media.     Jim Lewcock said: “This is an exciting opportunity for e-commerce businesses needing low-risk launch and aggressive growth in the US. Kelly and the team are impressive. We’re delighted to welcome our first specialist US service as we increase our international reach.”   Kelly Elarbee said:  “We are excited to be part of a fast-growing, global family. TSW’s expertise will super-charge what we do for US clients and we are already accessing the US market to European businesses.”   Atlanta-based Elarbee Media’s clients include US satellite provider Dish and e-commerce stationery retailer Expressionary.   The Specialist Works has offices in London, Kent, Bath Sweden, Germany and Republic of Ireland. About The Specialist Works: The Specialist Works is the game-changing customer acquisition network, founded on the firm belief that a specialist always gets you a better return than a generalist. The agency has an enquiring, disruptive approach that shows in your campaign results, allowing you to grow your marketing spend with confidence.    About Elarbee Media   Elarbee Media is an advertising agency specializing in media buying and direct response marketing. With over 20 years’ experience in the advertising industry, Elarbee Media specializes in aligning brands with effective media placements and relevant channels.                           

Happy and Safe Memorial Day

 Elarbee Media wishes everyone a safe and happy holiday weekend. In honor of Memorial Day we want to take a moment to thank everyone on active duty, and all of those who have served. We truly appreciate the sacrifice that you have made for our comfort and freedom.

Art Tuesday - Walking House by Lee Laney

It is Art Tuesday at Elarbee Media and today we are highlighting a painting recently purchased at Artsapaloosa. This work by Lee Laney of Uncle Lee’s Folk Art is painted on board. It spoke to us because it is representative of where we are as a company right now. When a house is truly a home, it is a haven from the outside world. It offers stability and warmth, and does not change unless you change it. But what happens when your house starts walking? Our house is starting to walk, and we are interested to see where it is taking us. While stability and freedom from change are good things in moderation, too much of them can make life stale. Adventure and the unknown are part of growing, and we are very excited that our “house” has decided to take us for a walk. Walk on!