Our Blog

Derby Day

Cocktail Friday. Kentucky Derby.  One would expect mint julip, so here it is:
Ingredients: 1 teaspoon Powdered sugar, 2 oz. Bourbon whiskey, 2 teaspoons Water, 4 Mint leaves
Preparation: In a highball glass gently muddle the mint, sugar and water. Fill the glass with cracked ice, add Bourbon and stir well until the glass is well frosted. Garnish with a mint sprig.
Served: On the rocks; poured over ice
But that's what we will serve at tomorrow's Race Day Party.  Today, we sip Tab Cola and ready our finest millinery!
Enjoy Kentucky Derby Day .

Goodbye GUNS

Today we don our black veils in honor of Harris Publications.  They brought print content to the country since 1977 with over 75 brands, and closed their doors last Friday.  We at Elarbee Media lose access to titles that cross multiple groups. 
Magazines included in this RIP are firearms related: AK-47 and Soviet Weapons, American Frontiersman, AR Rifleman, BALLISTIC!, Black Guns, Combat Handguns, Complete Book of Guns, Complete Book of Handguns, Concealed Carry Handguns, Glock Autopistols, Gun Annual, Gun Buyer's Annual, Gun Buyer's Guide, Guns & Weapons for Law Enforcement, Guns of the Old West, Military Surplus, New Pioneer, Personal & Home Defense, Pocket Pistols, Special Weapons for Military & Police, Survivor's Edge, Tactical Weapons  
Automotive: Mopar Action, Rides, Pro Touring  
Or home: Beach Cottages,  Container Gardening, Cottage Style, Decorating Shortcuts, Flea Market Style, Flea Market Gardens, French Country Style, Fresh Quilts, Great Backyards, Organized Room by Room, Paint It, Porches & Gardens, Real Gardens, Romantic Country, Room To Create, Small Space Decorating, Storage Solutions    
And a few other specialty titles added into the mix like Celebrity Hairstyles, Dog News, Harris' Farmer's Almanac, Juicy, Naturally, Danny Seo and Herbal Remedies.
It is a sad day.   We lay a black wreath at the feet of Harris Publications.  

In the wake of this news, please look to Engaged Media for your replacement advertising opportunities.

Profit With a Purpose - 5th Grade IB Campaign for Charity

Elarbee Media is happy to have been able to participate in a 5th grade IB (International Baccalaureate) project collecting personal hygiene products for the under-privileged in the Atlanta area. 5th graders from Warren T Jackson developed their own charitable concept based on an identified need. They drummed up participation through multiple channels of contact with students in the school, their parent's and local businesses.
Great job future ad execs! Way to build a campaign!

Its May Day!

May Day is one of our favorite celebrations.Although this year it falls outside of the work week, we have made sure that our offices have blossoms in place. We wish you and your family an incredible May Day however you celebrate.

Throwback Thursday - Gallo Rose

It is Throwback Thursday at Elarbee Media and we are happy to say we are highlighting a Gallo Wine ad from the 1960's in honor of a client meeting today in Napa, California.Rose wines are back in style. Light, palatable and perfect for a picnic, these chilled beauties were almost killed by their association to the infamous "White Zinfandel".How do you resurrect something that has become so debased? One answer to that question for marketers is actually to embrace it for what it has become. The other is to re-invent it.PBR (Pabst Blue Ribbon) tallboy cans are hip again, so is JIm Beam. While "Rose" is back, "White Zin" is not. how tough would it be to position that product for sale to the market that embraces it?White Zin -"Because I like my wine to taste like kool-aid and come with an easy open screw top, and I am not ashamed!" We think it is catchy, although we will stick to the Bordeaux.

Expressionery 30 Day Letter Writing Challenge

We are very excited to be participating in the 30 day letter writing challenge put on by our client Expressionery.com.Here are two of our latest efforts, both on Expressionery stationery, and sporting an Expressionery stamp. .‪#‎Expressionery‬ ‪#‎handwritten‬ ‪#‎lostartofletterwriting‬

Cocktail Friday - Lone Star Beer #135

It is Cocktail Friday at Elarbee Media, and long PAST due for a fresh look at the Lone Star Beer bottle gap quiz. This week's installment is bottle cap #135, and frankly one of the easier caps to translate.With each installment, we try to tie in the bottle cap quiz with some real advertising insight. And here it is..... Not only do we highlight the Lone Star Beer bottle caps, we collect them.Collections, and numbered editions are a GREAT marketing concept. If there are 500 quizzes, I need to keep all of my bottle caps until I get them all.This encourages two things - 1. Retention of the brand image where it continues to receive exposure, and 2. incremental purchasing until the collection is completed!Brilliant!

Artsapaloosa Saturday and Sunday

We are very excited that tomorrow and Sunday the Sandy Springs Artsapaloosa is back at our offices. This outdoor event is part street fair, and part Art Festival. As keen supporters of the local Arts community, we don't miss it. We will be there with our families, and encourage anyone local to join us. 6100 Lake Forrest Drive NW, Atlanta, GA 30328. It opens at 11am.
We are eyeing some of the found-object art pieces by Steven Meadows. We love the insulator cap as an eyeball!Hopefully we make a successful purchase, so we are prepared for presenting found-art on Earth Day next Friday, April 22nd.Support local Artists!

Profit With a Purpose - Segment Introduction

In a new segment we call "Profit with a Purpose", we are highlighting some of our local outreach efforts. As a print media agency, one of our opportunities to give back is always with our "comp" or ad-checking copies of magazines once we have reviewed them. Gifting these copies to a charity effort not only aids the charity, but recycles the printed copies to a new purpose.In posting these segments, we are trying to encourage other businesses to see that what they may no longer need might be of real value to someone in the community. Charity doesn't necessarily need to cost money, and in fact it can be mutually beneficial.Some of the small ways you can contribute:Bring Magazines to a local hospital, senior living facility, library or charity shop.Use current magazines as the basis for Soldier Boxes to deployed active duty military overseas.Sell Magazines to raise donations for a favorite charity.We edit for their benefit.

Wit & Wisdom Wednesday - Dali on Ambition

"Intelligence without ambition is a bird without wings." Salvador Dali

It is Wit & Wisdom Wednesday at Elarbee Media and we chose to highlight this Salvador Dali quote. Dali certainly pushes the edge of comfort in his Art. We need to push ourselves beyond comfort to see what we are able to achieve. Through some of our recent business transitions, we have found ourselves doing exactly that. 

Stability is nice. Adventure is living.