Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Expressionery 30 Day Letter Writing Challenge
Cocktail Friday - Lone Star Beer #135
It is Cocktail Friday at Elarbee Media, and long PAST due for a fresh look at the Lone Star Beer bottle gap quiz. This week's installment is bottle cap #135, and frankly one of the easier caps to translate.With each installment, we try to tie in the bottle cap quiz with some real advertising insight. And here it is..... Not only do we highlight the Lone Star Beer bottle caps, we collect them.Collections, and numbered editions are a GREAT marketing concept. If there are 500 quizzes, I need to keep all of my bottle caps until I get them all.This encourages two things - 1. Retention of the brand image where it continues to receive exposure, and 2. incremental purchasing until the collection is completed!Brilliant!
Artsapaloosa Saturday and Sunday
We are eyeing some of the found-object art pieces by Steven Meadows. We love the insulator cap as an eyeball!Hopefully we make a successful purchase, so we are prepared for presenting found-art on Earth Day next Friday, April 22nd.Support local Artists!
Profit With a Purpose - Segment Introduction
Wit & Wisdom Wednesday - Dali on Ambition
It is Wit & Wisdom Wednesday at Elarbee Media and we chose to highlight this Salvador Dali quote. Dali certainly pushes the edge of comfort in his Art. We need to push ourselves beyond comfort to see what we are able to achieve. Through some of our recent business transitions, we have found ourselves doing exactly that.
Stability is nice. Adventure is living.
Art Tuesday Wise Owl
We are hoping it inspires "wisdom" throughout the day. If not, at least we will have something interesting to look at rather than the commercially produced "art" in most office spaces.
We may be clinging to individuality by a thin thread, but for as long as the thread holds we'll do our part! Thanks you to all of you artists that help us hang on by expressing yourselves.
It is Spring and Time to Grow
Tombstones for Media Chefs PIP
In a segment we have named Tombstones for media, we highlight programs that have gone off of the market, and suggest replacement options.
CHEFS PIP went off the market in late 2015. As a replacement we recommend Tristar Products, Inc. OTP – this program is made up of mostly cooking products.
Sláinte - Happy St. Patrick's Day
Sláinte