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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Throwback Thursday Madge for Palmolive
It is Throwback Thursday at Elarbee Media, and today we have brought back Madge. In this long running campaign for Palmolive dish-washing liquid there is no celebrity spokesperson. There is a created character. Similar to the Flo of Progressive ads of today, the advertising character becomes an icon through repeated viewing.
The "everyday" character of these women makes them believable. They are not slick. They are working class people, This gives them a comfortable feel to the reader or viewer, allowing you to get the message across effectively.
Madge is not an aspirational image. She is your next door neighbor or close friend, and therefore can be trusted to deliver you an advertising message that must be true.
Two thumbs up. Plus we love the uniform with the embroidered name on it,
Wit & Wisdom Wednesday - Patton on Decision Making
"No good decision was ever made in a swivel chair." George S. Patton
It is Wit & Wisdom Wednesday at Elarbee Media, and we love this quote. We don't hate swivel chairs, but we do recognize that they symbolize detached decision making. Hands on experience and understanding of a situation is not only recommended, it is necessary.
Exposure to the practical application of decisions is critical to ensuring they yield the intended results. Not only does that require getting our of the "swivel chair", it requires due diligence before the decisions are made.
Art Tuesday - The Appeal of Rural Markets
It is Art Tuesday at Elarbee Media, and this week's feature is titled "Wired". It is a 3 X 4 dry-point etching by Lafayette, LA artist Bonnie Camos.
Weather it is dove or crows, the image of birds sitting on a telephone wire is evocative of driving through the rural landscape. Just looking at the picture makes you want to jump in a truck and take off to where there are fields on either side of the road.
The "romance" of a quiet country life has incredible appeal, and small triggers like this etching make it hard to resist.
Power of Imagery - Rorschach Plate VII
In a segment The Specialist Works US calls the Power of Imagery we look at Rorschach slides to inspire our conversation on advertising images and layout elements. This week's Plate VII, though evocative, is sparse in its color and its presence.
Is less more? In this case it likely is. Do advertisers take on too much in a single full page ad? Is the suggestion more powerful than the disclosure?
Subtle vs. Blatant. Weigh in. We'd love to hear from you.
Wit & Wisdom Wednesday - Caldwell on Listening
"I was not a writer to begin with; I was a listener."
Erskine Caldwell
We love Southern literature at Elarbee Media. Erskine Caldwell's God's Little Acre was the first "First Edition" purchase we made. Erskine Caldwell himself gives us a truth in his statement that is so powerful it is easy to overlook.
Listening is an Art. You can not understand how to deliver the cure if you don't listen to the symptoms of the disease. It is all too easy to try to push solutions without listening to problems.
Listening is not about hearing the words, it is also hearing the cadence, and tone. Language is a gift, tool and weapon. Listen and hear so that you are prepared. People tell you more than you imagine in a simple sentence.
Happy Birthday U.S. Navy
Elarbee Media is excited to say Happy Birthday to the United States Navy. We appreciate the service and protection they offer this great nation. Cheers!
Happy Holiday it is Columbus Day
Elarbee Media wishes everyone a happy Columbus Day.
DMA in Boston!
Elarbee Media is at the DMA in Boston!
Happy Oktoberfest!
It’s the final day of Oktoberfest, a special time of year for Elarbee Media. We are sad to have to put away our Oktoberfest steins and our dirndls for another year. To our German clients colleagues and friends, we want to leave you with one final Prost! before we close it out.
Throwback Thursday Sean Connery for Jim Beam
It is Throwback Thursday at Elarbee Media, and true to form, we are featuring a vintage print ad. We pick ads from the past that we rate as timeless or that are extremely timely to a period and no longer have relevance, but are very amusing. Today we are feeling timeless.
Today, we selected one of our favorite celebrity endorsements to highlight. Sean Connery for Jim Beam. This ad hits on all levels and if we put Sean Connery's updated photo with a beard in the same ad today it would sell many fifths during the holiday season.
Simple and clean. Image-heavy with limited copy. Definitely aspirational.