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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Throwback Thursday Enjoli
It is Throwback Thursday at Elarbee Media and today we've pulled out a classic ad campaign for your entertainment. "Enjoli. The 8 hour perfume for the 24 hour woman."
After all of these years, we can still sing the entire commercial and see an attractive blond swinging a frying pan In fact our offices have been filled with off-key renditions of it all day long.
In this case the TV campaign does not translate to print. This ad, although it advances the same claims, fails to create the same look or feel as the television spot it loosely copies. The disjointed images, and heavy copy just don't work.
Print sells a brand with an image that grabs your attention. Product, lifestyle, mascot or functionality are all fair place to focus; but, the story needs to speak through the images.
Wit & Wisdom Wednesday Kipling on Fear
“Of all the liars in the world, sometimes the worst are our own fears.” ― Rudyard Kipling
It is Wit & Wisdom Wednesday at Elarbee Media, and we thought we would share a Rudyard Kipling quote that is as applicable to our personal lives as it is to our business.
Anticipating failure causes a failure to act. Embracing the fear of beginning and the fears of change are two of the most damming choices businesses make. Mistakes are teachers. You have to act to learn.
Art Tuesday "West" of El Segundo
It is Art Tuesday at Elarbee Media and we are in Texas traveling for business - which of course being Texas is also fun! SInce we are in longhorn country we thought we would take some time on Art Tuesday to highlight one of our favorite pieces of "Cow Art". We have several, but we love this black and white version of Robert Anschutz's " "West" of El Segundo".
Robert is known for his brilliant backdrops with huge color impact, but taking the work back to black and white shows the power of the image itself. Beautiful!
So happy to be back in Texas!
Spotted Around Town Naugahyde in Hartwell
In a segment we call Spotted Around Town we highlight where we see Naugahyde alive and kicking. Why? Because we think it is fun. We were lucky to find this example at a catfish pond in Hartwell, Georgia.
It's out there. Get out and photograph it and let us know where you spot Naugahyde around town.
Cocktail Friday Lone Star Bottle Cap #124
It is Cocktail Friday at Elarbee Media. We are back with more Lone Star Beer bottle cap quiz images. This is #124 if you need to go to LoneStarBeer.com to get the translation.
Once again, a brilliant campaign to build engagement.
Throwback Thursday Faulkner Book Jacket
It is Throwback Thursday at Elarbee Media and we decided to highlight one of our many vintage book jackets. It could well have been a feature of our Art Tuesday post, but we chose to shake things up for Thursday and carry on our Faulkner theme.
Cover art for books is part of the sales packaging. Book jackets are functional, protecting the book, but they offer an opportunity to visually grab the attention of the buying public to lure them in to the purchase of a book. Titles are catchy, but can be misleading. Adding the visual trigger of the book jacket alludes to the book's content in a compelling manner.
Images are compelling. They also drive sales. In this case they also please the eye.
Wit& Wisdom Wednesday Faulkner on Clocks
"Clocks slay time. Time is dead as long as it is being clicked off by little wheels; only when the clock stops does time come to life."
William Faulkner.
It is Wit & Wisdom Wednesday at Elarbee Media and today is all about the South and this Faulkner quote from The Sound and the Fury. Elarbee Media is located in Atlanta, GA, but we are not all from her. Time has a different meaning here, and things take a bit longer than in many places. It can be frustrating to an outsider until you realize that the results show the caring behind the time taken.
Art Tuesday Folk Art
It is Art Tuesday at Elarbee Media and we are in a folk art mood after our all-American long weekend. This Folk Art piece is reminiscent of the earlier tramp art, but has the addition of vibrant color and mementos. The Churchill Downs betting chit is marked 1970.
This piece hangs in our hallway and reminds us that crafty marketers of today's era would have an advertisement on the back of those tickets!
Photo Shoot for Expressionery
We had a great tiime last week shooting images of personalized stamps and projects for our client Expressonery.com. Here is one of our favorite images from the last day of the shoot. It is titled "Time to Wrap" as is designed to highlight the use of the personalized stamp product for making gift tags.
It is Yarn Art and We Love It Happy 4th
Happy 4th of July!