Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Cocktail Friday - Be American. Drink American!
It is Cocktail Friday at Elarbee Media, and we are excited about the upcoming holiday weekend. In honor of Memorial Day, we thought we would share a truly American Drink recipe.
Open Bottle
Pour Bourbon in Glass
"Be American. Drink American!"
Boeing Nails Memorial Day Ad
Occasionally, someone gets a holiday ad exactly right. This week at Elarbee Media, we wanted to share what we think is a perfect Memorial Day ad. This one is by Boeing.
Simple. Elegant. Powerful. Great work Boeing.
Wit & Wisdom Wednesday on Cowboys
“Any cowboy can carry a tune. The trouble comes when he tries to unload it.” – Old West Proverb
It is Wit & Wisdom Wednesday at Elarbee Media, and we are so excited to be once again in Texas! Cheers Cowboys!
Happy Holiday it is Victoria Day in Canada.
Monday, May 18th , 2015, is Victoria Day in Canada. Elarbee Media wished our Canadian friends, colleagues, and clients a happy and safe celebration. Enjoy your day off!
New Website Launch - TVCProDrivers
Elarbee Media is proud to announce the launch of TVCProDrivers.com. TVC Pro Drivers serves the commercial trucking industry supplying legal support to members that need to defend traffic violations but who may not be available to appear in court.
Celebrate Armed Forces Day May 16th
Our deepest appreciation to all of those who serve, and have served this country.
Cocktail Friday Toothpick Swan
It is Cocktail Friday at Elarbee Media, and today we selected a toothpick swan from out vintage cocktail collection to show you. Part of the art of a throwing a good cocktail party is supplying your guests with a nosh to go with their drink. These vintage birds were used to hold cubed cheese, olives, cherries, and anything else you could stick on a toothpick.
We think this beauty would look great with some blue cheese stuffed olives to go into our Saturday morning (medicinal) Bloody Mary's.
Throwback Thursday Grab a Cold Heiney!
It is Throwback Thursday again at Elarbee Media, and keeping on this week's theme of quotes we found a vintage 1960's ad from Heineken. We love the catch phrase "Grab a Heiney" and in this ad they even add the word cold and match the image to the edited phrase. LOVE it!
It is humorous, memorable and really would work as well today as it did in the 1960's.
Wit & Wisdom Wednesday - AA Milne on More for Less
“It was Lord Northcliffe who killed the penny dreadful: by the simple process of producing a ha’penny dreadfuller. “ A. A, Milne
It is Wit & Wisdom Wednesday at Elarbee Media, and this week we are quoting A.A. Milne of “Winnie the Pooh” fame. Milne is referring to the founder of Britain’s The Daily Mail, Lord Northcliffe, and his business acumen in producing what the public wanted; more and for less money.
Some things don’t change. The appetite for “more for less” is more prevalent now than ever. As an advertiser it is imperative to not only sell the “discount”, but to highlight the product benefits. Price is only half of the equation.