Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Bold Red Gold
In advertising, color can catch the eye and hold attention long enough to push the message. Be Bold, but be appropriate.
Cocktail Friday Lonestar Beer 99
Throwback Thursday Braniff Air Strip
Wit & Wisdom Wednesday James Joyce on Planning
It is Wit & Wisdom Wednesday again at Elarbee Media. This week we are fully staffed, and there is no business travel. We will enjoy being productive, and knowing that it will show tomorrow.
Art Tuesday Trees without Leaves
It's Art Tuesday at Elarbee Media. This painting on board is one of many we have in the office of trees without their leaves. In fact we walked around and counted four of them. One is an oil, two are acrylics and one is a pastel. Do we keep buying the same thing because the imagery resonates with us? Perhaps.In advertising, is that also what compels us to buy? Imagery is a powerful tool in motivating emotionally driven decisions, but it can also impact your choice of laundry detergent.What imagery has recently made you consider making a purchase? Was it a product you didn't really need? Share with us!
Happy Holiday it is St. Patrick's Day
Remember that no matter what the language of the advertising, the logo translates. Can you name the brand featured here?
Also remember that green beer is always green beer! Sláinte!
Spotted Around Town Havana
Throwback Thursday Smirnoff Ad with Julie Newmar
We love this vintage Smirnoff ad, complete with a cowboy hat! Why? It is image driven and clean, with limited distraction from what is being sold.
Plus it is Julie Newmar in a cowboy hat!
Wit & Wisdom Wednesday Nonsense and Beauty E.M. Forster
It is Wit & Wisdom Wednesday at Elarbee Media. This quote from E. M. Forster, one of our favorite authors, is so much fun. It can be interpreted in so many ways.
Is nonsense the excess of beauty? That one step too far? Or, does embracing folly and frivolity allow you to see real beauty?
When does pushing the envelope lead to a breakthrough, and when does it lead to degradation of the idea?