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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Product Photography by Elarbee Media
Happy Holiday President's Day
Elarbee Media wishes everyone a safe and happy President's Day.
Happy Holiday Valentine's Day
We couldn't resist this red ad, that seems to scream "Say I love you with Meat!"
Throwback Thursday American Tourister Ad is Crush-Proof
It's Throwback Thursday at Elarbee Media. This 1968 American Tourister ad is the perfect example of clean simplicity with its use of color and graphic imagery. We love it!
They are selling a SUITCASE, and the functionality and features of......a SUITCASE. Shocking but true! Selling the benefits of a product actually works.
Art Tuesday Donne Moi ta Bouche
“Never drop your gun to hug a grizzly.” - Old West Proverb
Literally translated “Donne moi ta bouche” is “Give me your mouth”, just in case you were curious.
February is Black History Month
Elarbee Media has been steeped in Cause Marketing and Social Media for the past several months. We thought we would do our part to pass along the word that February is Black History Month. Headquartered in Atlanta, GA, we are fortunate to have access to many full time exhibits on the subject; but, nothing makes an impact like a quote from someone you respect.
Cocktail Friday Lone Star Light Rocks Your Brain
Throwback Thursday Citroen's Truth in Advertising
Garden & Gun Wins for Editorial Excellence
"Garden&Gun wins the biggest award out there: the American Society of Magazine Editors' "Ellie" award for General Excellence .."
GardenandGun.com
Art Tuesday Black and White Warriors
The stark contrast of the heavy black ink on the white paper (now slightly yellowed) is powerful, and reminiscent of a Rorschach Test. Its simplicity begs the question – “When is less actually more?”
In advertising, we forget that simplicity sells. Ads are crammed with disclaimers, arrows, details and numbers; so much so that it can be hard to figure out what is being offered. Is the answer, clean, simple, stark but solid presentation as in “Warriors”. I think it is certainly worth a test.