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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Happy Holiday Groundhog Day
02/02/2015
Happy Groundhog Day!
Celebrate the Superbowl with Colt45
02/01/2015
Elarbee Media wishes everyone a happy and safe Super Bowl 2015!Check out this vintage Colt45 ad celebrating the game, circa 1968!
Cocktail Friday Lone Star Beer Just Sayin
01/30/2015
It is Cocktail Friday again at Elarbee Media. Here is another in the series of brilliantly conceived Lone Star Beer brain teasers.Once again, just because I think they did a GREAT job developing this concept, I will send you to their site lonestarbeer.com![]()
if you can't figure out the message.If someone from Lone Star Beer would like to reward me for driving traffic with some free beer that would be fine with me. "Just Sayin'".
Business Travel and Beer Cheese
01/29/2015
It is Beer Cheese Day at Elarbee Media! One of the great joys of business travel, and having clients and vendors from around the country is that you invariably come across regional specialties you would never know existed otherwise. Today I was the lucky recipient of a FINE Kentucky product. No, it was not bourbon, it was Beer Cheese!
Can I tell you, I have never wanted a bag of pretzels, or crackers more than when I realized I had nothing to dip into this product. Yummy, awesome, and hugely caloric. I'm so into this - I'm declaring Thursday, January 29th, 2015 Elarbee Media's First Annual Beer Cheese Day!
Winston Churchill Vices I Admire
01/28/2015
"He has all of the virtues I dislike and none of the vices I admire."Winston Churchill
Last week in the flurry of posts on Winston Churchill, 50 years past his death, I spent some time looking at some of my favorite quotes and had to share this one. For any of you out there that have spent time entertaining clients, you know how this rings true.
To all of you who have the fortitude (and the occasionally needed hip flask) to stick it out in sales - a very heartfelt CHEERS!
Art Tuesday Breaux and the Power of Red
01/27/2015
It's Art Tuesday at Elarbee Media, and today we are excited to share a painting by Julie Breaux that was acquired in Lafayette, LA. You can almost smell the earthiness of the swampy water. This painting ads a dramatic shot of color in our common area despite its small size. This 8X8 boxed canvas drives color home with intensity. For advertisers, Red is a very powerful and impacting color - as seen in this small execution, it can take over, or drive home the point. It is all in how it is used.
New Office Settling In and Decorating
01/26/2015
We are finally settling in and putting nails in the wall here at Elarbee Media. There is nothing like a client visit to force you to address the housekeeping issues caused by a move.
Happy Holiday Australia Day
01/25/2015
It is Australia Day 2015! Elarbee Media would like to wish all of our friends, family, clients and colleagues "Down-under" a safe and happy celebration. Cheers!
Cocktail Friday Lone Star Beer is Brilliant
01/23/2015
It is cocktail Friday at Elarbee Media and today I want to highlight a piece of sheer marketing brilliance!On a recent trip to New Braunfels, TX to meet with Expressionery.com, I was lucky enough to squeeze in some social time. For me, in Texas, that means drinking my old standby LONE STAR BEER (light these days). Here is the brilliant part: When you take the cap off the beer, on the inside there is a brain teaser.When you are in a group, you start focusing on the bottle cap, and talking about the beer and their marketing team - and who comes up with these? and on and on. Then, when you realize you can't figure one out, they have a numbered code you can use to look it up - where? Online! So they end up getting you to interact with the brand online and in social media. Brilliant.lonestarbeer.com for those of you that can't figure out the ones I have attached!
Winter Solstice the Shortest Day of the Year
01/21/2015
Where did the day go? December 21st is the winter solstice. Winter solstice is an astronomical phenomenon which marks the shortest day and the longest night of the year. We can feel the cold and dark creeping in when looking at this painting by Theresa Daily. We recently took it down from our reception area. Despite it's chilly impact, we can not wait to re-hang it in our new space.