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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Cocktail Friday Lone Star Light Rocks Your Brain
02/06/2015
It's Cocktail Friday again at Elarbee Media! And this Friday it is time for Lone Star Beer to take over again with one of their brain teasers. Keep in mind, you are supposed to be drinking beer while reading these, so they are not designed to be TOO complicated.Still, if you can't figure them out, go to lonestarbeer.comCheers!
Throwback Thursday Citroen's Truth in Advertising
02/05/2015
Here is an old ad from Citroen that pokes fun at automobile advertising campaigns. Just the light note we need on Throwback Thursday at Elarbee Media.
Garden & Gun Wins for Editorial Excellence
02/04/2015
It is rare for us to get excited about media awards, but we are very happy to see that one of our favorite titles, "Garden & Gun", has been recognized by the industry for its excellent editorial content. Congratulations! Richly deserved! "Garden&Gun wins the biggest award out there: the American Society of Magazine Editors' "Ellie" award for General Excellence .."
GardenandGun.com
Art Tuesday Black and White Warriors
02/03/2015
It’s Art Tuesday at Elarbee Media! This week we have chosen to highlight a black and white titled “Warriors”. This piece, circa 1971 by Stuart White, is only 3 X 5 unframed but the impact is so much larger. The stark contrast of the heavy black ink on the white paper (now slightly yellowed) is powerful, and reminiscent of a Rorschach Test. Its simplicity begs the question – “When is less actually more?”
In advertising, we forget that simplicity sells. Ads are crammed with disclaimers, arrows, details and numbers; so much so that it can be hard to figure out what is being offered. Is the answer, clean, simple, stark but solid presentation as in “Warriors”. I think it is certainly worth a test.
Happy Holiday Groundhog Day
02/02/2015
Happy Groundhog Day!
Celebrate the Superbowl with Colt45
02/01/2015
Elarbee Media wishes everyone a happy and safe Super Bowl 2015!Check out this vintage Colt45 ad celebrating the game, circa 1968!
Cocktail Friday Lone Star Beer Just Sayin
01/30/2015
It is Cocktail Friday again at Elarbee Media. Here is another in the series of brilliantly conceived Lone Star Beer brain teasers.Once again, just because I think they did a GREAT job developing this concept, I will send you to their site lonestarbeer.com![]()
if you can't figure out the message.If someone from Lone Star Beer would like to reward me for driving traffic with some free beer that would be fine with me. "Just Sayin'".
Business Travel and Beer Cheese
01/29/2015
It is Beer Cheese Day at Elarbee Media! One of the great joys of business travel, and having clients and vendors from around the country is that you invariably come across regional specialties you would never know existed otherwise. Today I was the lucky recipient of a FINE Kentucky product. No, it was not bourbon, it was Beer Cheese!
Can I tell you, I have never wanted a bag of pretzels, or crackers more than when I realized I had nothing to dip into this product. Yummy, awesome, and hugely caloric. I'm so into this - I'm declaring Thursday, January 29th, 2015 Elarbee Media's First Annual Beer Cheese Day!
Winston Churchill Vices I Admire
01/28/2015
"He has all of the virtues I dislike and none of the vices I admire."Winston Churchill
Last week in the flurry of posts on Winston Churchill, 50 years past his death, I spent some time looking at some of my favorite quotes and had to share this one. For any of you out there that have spent time entertaining clients, you know how this rings true.
To all of you who have the fortitude (and the occasionally needed hip flask) to stick it out in sales - a very heartfelt CHEERS!
Art Tuesday Breaux and the Power of Red
01/27/2015
It's Art Tuesday at Elarbee Media, and today we are excited to share a painting by Julie Breaux that was acquired in Lafayette, LA. You can almost smell the earthiness of the swampy water. This painting ads a dramatic shot of color in our common area despite its small size. This 8X8 boxed canvas drives color home with intensity. For advertisers, Red is a very powerful and impacting color - as seen in this small execution, it can take over, or drive home the point. It is all in how it is used.